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4 Benefits of Creating a Product Certification Program

4 Benefits of Creating a Product Certification Program

Many B2B software companies have created a product certification program as a way to educate their user base and simultaneously promote their brand. Some commonly known certifications include the HubSpot Inbound Marketing Certification and the Salesforce Certified Administrator. These programs typically consist of recorded classroom-style...

IPO

How To Tell When A SaaS Startup Is Ready For IPO

If you’re a founder, early employee, or investor of a growing SaaS startup, chances are that the word “Exit” has crossed your mind. Generally, you have two options: get acquired or IPO. While the former has long been a viable option, the public market for...

Improving Sales

5 Techniques for Improving Sales in SaaS with Matt Bellows (Yesware)

Last week on the Bowery Capital Startup Sales Podcast, we hosted Matt Bellows, Founder and CEO at Yesware. With Matt, we explored the topic of “Turning Sales Failure into Sales Success”. Yesware is an all-in-one solution that accelerates sales by improving the prospecting and tracking capabilities of...

Improve the Sales Script

4 Tips To Improve The Sales Script

Last week, the Bowery Capital team hosted Nick Romito, the Cofounder and CEO at VTS, for a discussion on "Perfecting the Sales Script". VTS' asset management and leasing platform has over 3 billion square feet under management and gives commercial landlords and brokerage firms access to...

Reducing Customer Churn

6 Tips For Reducing Customer Churn from Moz

Last week, we hosted Annette Promes, CMO and Head of Customer Success at Moz, to discuss all things related to customer churn, and came up with some tips for reducing customer churn effectively. Annette has an extensive marketing background, and has worked at several large corporations including Microsoft...

Sales and Marketing SLA

4 Reasons You Need a Sales and Marketing SLA Today [template]

A Sales and Marketing Service Level Agreement (SLA) is a contract defining certain key performance metrics and the working relationship between Sales and Marketing Team. SLAs are becoming much more common in all kinds of companies, as they are the number one way to keep sales and...

3 Steps To Smart Prospecting

3 Steps To Smart Prospecting From Hightower

This past week we hosted Hightower Sales Executive Max Spitalnick in the studio to discuss “Prospecting Methods For Commercial Real Estate”. In the episode, we explored the entire process of prospecting, from identifying sales targets to securing customers. Max shared 3 steps to smart prospecting and...

4 free SaaS marketing tools

4 Free SaaS Marketing Tools

Before your company begins marketing, there is a basic tech stack infrastructure that needs to be in place. In this blog post, we've identified 4 free SaaS marketing tools that startups can use to build out this initial tech stack. These essential marketing tools will help you...

building your remote sales team

InVision’s Tricks For Building Your Remote Sales Team

This past week we had Ryan Burke from InVision join us in the studio to talk about building your remote sales team. Ryan is currently the VP of Sales at InVision and is the person credited with setting up and growing their fully remote sales organization. InVision gives teams...

Successful Sales Meeting

Grovo’s Tips for Running A Successful Sales Meeting

This past week we were joined in the studio by Mateo Askaripour to discuss "The Monday Sales Meeting: Purpose, Power, Possibilities". Mateo currently leads Sales Development at Grovo and is responsible for the growth and development of both outbound and inbound lead generation efforts, reps,...