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Evaluating SaaS Startups As Potential Vendors

Evaluating SaaS Startups As Potential Vendors

Today, even the largest enterprises are working with startups. While F500 procurement processes are still a tough go for young businesses, corporations are recognizing that adopting cutting edge technology early—while a potential risk—is a form of innovation in its own right. Inking a good deal...

Modeling Your Startup’s Future: Template for SaaS Startups

Modeling Your Startup’s Future: Template For SaaS Startups

"Modeling Your Startup's Future: Template for SaaS Startups" by Mike Simmons (CEO & Founder of CredSimple) originally appeared on Medium on August 17, 2017.   A lot of entrepreneurs/founders don’t start out as a ‘finance guy/gal’. Nevertheless as founders, the company’s financial future is in our hands....

cannabis software

Emerging Vertical Software Deep Dive – Cannabis Software

We at Bowery Capital released the 2016 edition of Opportunities In Vertical Software in November, which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each of these ten verticals in the coming years as...

MindBody - Vertical Software

BC Startup Sales Podcast – Go-To-Market Considerations In Vertical Software with Stephanie Jennings (MINDBODY)

This week, the Bowery Capital team hosted Stephanie Jennings, SVP of Sales at MINDBODY, to discuss “Go-To-Market Considerations In Vertical Software.” MINDBODY provides cloud-based business management software for the wellness services industry, helping studios of all types--yoga, pilates, personal training, dance, martial arts, spas, salons--to better service their...

Unsplash Photo - Customer Health

Measuring Customer Health with Allison Metcalfe (LiveRamp)

Last week on the Bowery Capital Startup Sales Podcast, we hosted Allison Metcalfe, VP of Customer Success at LiveRamp, to discuss using cohort analyses for customer health. Allison shared her experience using cohort analyses, amongst other metrics and exercises, to properly track the health of her customers....

The 2017 Startup Sales Stack Report

I’m pleased to announce the 3rd annual Startup Sales Stack Report! Please check it out below and on SlideShare. This report is meant to serve as a guiding framework for anyone evaluating sales solutions. Whether sales, marketing, customer success or management, if you’re thinking of using or...

#BCsummit: How Namely made a name for itself

If you’re based in New York like us, you probably first heard of Namely from hailing a cab, taking the subway or simply walking by a bus stop kiosk. Namely – the HR & payroll technology – kicked off the trend of digitally savvy startups...

#BCsummit: CMTOs, Smart customers & more

  Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit) We're back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points. For some context, here are three key themes we’ll see throughout the day, as shared by our very own @MikeBrownJr just...

Wizeline

As many readers know, Bowery Capital's thesis focuses on the notion that internet natives will drive over $350B+ of IT spend shifts by 2020. We focus our thesis a lot around the next generation of CMO, CTO and CIO tools but as most people know...

saas selling

5 Keys To Selling SaaS Into The Fortune 1000 with Steve Bachert (Uptake)

Last week on the Bowery Capital Startup Sales Podcast, we hosted Steve Bachert, VP of Sales at Uptake, to explore the topic of “Taking a SaaS Account Enterprise-Wide." Steve shared with us his strategies for selling SaaS into large enterprises, and the myriad special considerations closing the largest deals will necessitate....

TrackMaven

    2012 could have been described as the year of marketing automation. We saw the rise and spectacular exit of several prominent SaaS marketing management platforms, including Vitrue, Wildfire, Buddy Media and Eloqua, amongst others. Reflecting on several billion in marketing tech exits that year alone, we...

Announcing: The 2016 Sales Stack Survey

Please complete the 2016 Sales Stack Survey here and we'll share with you the full Sales Stack Report on sales tool rankings and trends in a few weeks, including profiles of the top 200 solutions on market! The sales automation market continues to grow beyond its roots in CRM....

Custora - SaaS Pricing Models

SaaS Pricing Models: Choosing Units (Part I)

Last week, Tim Bryan (CRO) and Brett Robbins (Head of BD) of Custora joined us in the Bowery Capital studio for another episode of the Startup Sales Podcast: "Choosing Your Scaling Units in SaaS Pricing." In our podcast, we discussed a critical element of SaaS pricing: choosing the proper "unit" by which...

What Bowery Capital Means To Us

When you first visit the Bowery homepage, you see our logo, which looks something like this: B/. The B, of course, speaks to our namesake and home neighborhood (Bowery) here in NYC. If you aren’t familiar with the story, it’ll suffice to say that the...

DoubleDutch - Making Event Marketing A Measurable Channel

5 Ways To Make Event Marketing A Measurable Channel

Last week, Lawrence Coburn, CEO of DoubleDutch, joined us in the Bowery Capital studio this week to discuss "Data-Driven Event Management: The MQL Motherlode." DoubleDutch is a SaaS platform for live engagement and event marketing, empowering users to manage events of all types and collect and analyze critical...

personalizing sales

3 Tips for Personalizing Sales and Empowering SDRs from SendGrid

Last week, Jimmy Forbes, SendGrid's Manager of Sales Development, joined us in the Bowery Capital studio to share SendGrid's philosophy on personalizing sales in "Sales Personalization vs. Automation." Jimmy has built SendGrid's sales development team from the ground up, scaling and optimizing outbound global sales for the company....

Open Rate - Heather Morgan (SalesFolk)

7 Ways To Improve Sales Email Response Rates from SalesFolk

Last week, Heather Morgan, CEO of SalesFolk, joined us in the Bowery Capital studio to share her framework for improving sales email response rates in "5 Steps To Sales Emails That Convert." Heather founded SalesFolk three years ago and has since helped a who's who of SaaS...

5 Keys to Structuring POC Deals from Gigya

Last week, Ken Pouliot, VP of Sales at Gigya, joined us on the Bowery Capital Sales Podcast to discuss “Structuring Proof of Concept (POC) Deals.” We explored a framework for maximizing the conversion impact of a POC, while mitigating the risk that delays, unexpected...

Vertical vs. Horizontal SaaS - Bowery Capital (SaaS Blogs Post)

11 SaaS Blogs For Data Lovers & Startup Wonks

My Feedly is overflowing, I never get through all my Pocket saves, and there's no hope of catching everything good on Twitter. Suffice it to say, there's no shortage of tech content to keep track of these days regardless of your focus. When it comes to SaaS...

Bowery Capital Startup Sales Podcast - SaaS Upsell & Add-On Sales Strategy with Kevin Kartner (Drift)

3 Keys to SaaS Cross-Selling

Most SaaS startups seek revenue growth along three axes: new customers, more spend within each account, and new business lines. In other words, traditional growth, upselling and cross-selling. Traditional growth through the addition of new customers may be difficult to execute in practice, but at least in theory it's...

5 Behavioral Marketing Tactics To Drive Sales From Totango

Last week, we hosted Bill Hobbes on the Bowery Capital Startup Sales Podcast to discuss "Growth Hacking With User Behavior." In that episode, we discussed a broad range of ways that user data can be leveraged not only for better retention and up- / cross-sell, but also...

The Impact of Social Media on B2B Technology

Channels for expression have moved from physical to digital.  Consumer and business communication today is instantaneous, documented, and shareable.  The digital citizen responds to content more than ever before, content that is distributed ever more widely.  Depending on the platform of broadcast, all content can...

customer ROI

Calculating Customer ROI For SaaS Sales

Customer ROI (Return On Investment) is the primary reason why someone buys your SaaS product. Customers are making an investment by using their cash to pay for a software product on the assumption that it should deliver that value (if not more) back to the company in some...

Best Product Pricing Practices for B2B SaaS

SaaS founders often ask us for product pricing advice and from our experience, providing optimal product pricing practices is usually very difficult and can only be done on a case-to-case basis. While every pricing structure is different, we outline key themes with top questions that...

Healthcare Vertical Feature: Mindbody

Mindbody, the premier technology company focused in the health and wellness space, went public last month and is releasing their Q2 earnings in just a few days. We at Bowery are bullish on Mindbody’s long term success in the healthcare vertical. Small to medium size...

Marketing-Sales Alignment

5 Steps To Maximize Marketing-Sales Alignment

Last week, Taylor Gould, BetterCloud's VP of Marketing, joined us on the Bowery Capital Startup Sales Podcast to discuss "Optimizing Email Response Rates." Taylor brings a great background in SaaS sales and marketing to bear on the subject at hand today. Before joining BetterCloud in 2011 (its founding year),...

overcome smb inertia

How To Overcome SMB Inertia

This past week, Mike Brown Jr. sat down with Kevin Petry, VP of Sales at Booker, to talk about how to overcome SMB inertia. Of all the experts we could have had on the show to discuss how to overcome SMB inertia, Kevin knows this...

Bowery Capital - 2015 Ultimate Guide To Startup Sales Tools - ToC

The 2015 Ultimate Guide To Startup Sales Tools

The Ultimate Guide To Startup Sales Tools (2015) from Nic Poulos Here at Bowery Capital, startup sales tools are top-of-mind on a daily basis. They're core to our portfolio support efforts: we work closely with every one of our founders to build an optimal sales infrastructure from the...

Key Takeaways for the Rapid7 IPO

Rapid7, a leading provider of security risk intelligence solutions, plans to raise at least $80MM and is opening on secondary markets tomorrow. Rapid7 uses data analytics to detect and reduce security threats and has received $90MM in funding from investors such as Bain Capital and...

SaaS discounting

9 SaaS Discounting Strategies For Sales

SaaS discounting is the practice of offering a lower price or rate to a particular customer in order to close the deal. It's a sales strategy that most companies use from time to time. The benefits of SaaS discounting are clear: up your win rate, shorten sales cycles,...

Best Free Trial Practices for B2B SaaS

Understanding and implementing the best free trial practices for your product can be difficult for an early stage SaaS startup. Although free trials may not be necessary, approximately half of business-to-business SaaS companies offer a free online trial, undoubtedly making it a popular component for...

3 Tips for Effectively Hiring Sales Engineers

Last week, Mike Brown Jr. sat down with Laura Menicucci of Cloudera to talk about hiring sales engineers for growth startups. Laura is the first VP of Sales Engineering at Cloudera. During her career, she has built teams of 100+ sales engineers multiple times. Her...

The Three Rooms of Successful SaaS Web Design

This past week, Mike Brown Jr. sat down with Tien Tzuo to talk about good messaging and marketing as it is applied to SaaS web design. Tzuo is the CEO of Zuora, a powerhouse in the subscription experience space. Prior to Zuora, he was an...

Customer Profile Template

How To Build A Customer Profile Template

Building an Ideal Customer Profile (ICP) is a valuable exercise for any early-stage startup. As a startup founder, you should kick off the exercise by developing a Customer Profile template that suits your needs. Once you build out your Customer Profile template with data from existing customers,...