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4 Benefits of Creating a Product Certification Program

4 Benefits of Creating a Product Certification Program

Many B2B software companies have created a product certification program as a way to educate their user base and simultaneously promote their brand. Some commonly known certifications include the HubSpot Inbound Marketing Certification and the Salesforce Certified Administrator. These programs typically consist of recorded classroom-style...

#BCsummit: CMTOs, Smart customers & more

  Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit) We're back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points. For some context, here are three key themes we’ll see throughout the day, as shared by our very own @MikeBrownJr just...

effective SaaS case studies and white papers

3 Keys to SaaS Case Studies and White Papers with 1010Data

Last week, the Bowery Capital team hosted Jed Alpert, SVP of Marketing at 1010Data, for a discussion on "Effective SaaS Case Studies and White Papers." 1010Data's data insights and analytics cloud platform helps 750+ blue-chip clients make sense of trillions of data points on the regular. In that episode,...

DoubleDutch - Making Event Marketing A Measurable Channel

5 Ways To Make Event Marketing A Measurable Channel

Last week, Lawrence Coburn, CEO of DoubleDutch, joined us in the Bowery Capital studio this week to discuss "Data-Driven Event Management: The MQL Motherlode." DoubleDutch is a SaaS platform for live engagement and event marketing, empowering users to manage events of all types and collect and analyze critical...

Reducing Customer Churn

6 Tips For Reducing Customer Churn from Moz

Last week, we hosted Annette Promes, CMO and Head of Customer Success at Moz, to discuss all things related to customer churn, and came up with some tips for reducing customer churn effectively. Annette has an extensive marketing background, and has worked at several large corporations including Microsoft...

4 free SaaS marketing tools

4 Free SaaS Marketing Tools

Before your company begins marketing, there is a basic tech stack infrastructure that needs to be in place. In this blog post, we've identified 4 free SaaS marketing tools that startups can use to build out this initial tech stack. These essential marketing tools will help you...

saas marketing tools

5 Cool SaaS Marketing Tools

At Bowery Capital, we’ve been noticing a number of cool SaaS marketing tools that have really started to provide new perspectives for marketing teams to rethink marketing in order to reach the most relevant audience and generate scalable revenues. As a firm, Bowery Capital focuses...

freemium

4 Keys To Freemium SaaS Success With Trello

We were joined in the studio this past week with our friend Kristen Habacht from Trello to discuss freemium SaaS success and how the company has instituted a paid product on top of their 10MM+ users. Kristen was instrumental in setting up the initial sales...

improving lead management

Improving Lead Management Using The Demand Waterfall

Improving lead management is a very important topic relevant to any SaaS company. This week, we talked to Ryan Mettee to learn more about the Demand Waterfall®, a concept developed by SiriusDecisions in 2006 to help align the goals of marketing and sales teams in...

Marketing-Sales Alignment

5 Steps To Maximize Marketing-Sales Alignment

Last week, Taylor Gould, BetterCloud's VP of Marketing, joined us on the Bowery Capital Startup Sales Podcast to discuss "Optimizing Email Response Rates." Taylor brings a great background in SaaS sales and marketing to bear on the subject at hand today. Before joining BetterCloud in 2011 (its founding year),...

The Three Rooms of Successful SaaS Web Design

This past week, Mike Brown Jr. sat down with Tien Tzuo to talk about good messaging and marketing as it is applied to SaaS web design. Tzuo is the CEO of Zuora, a powerhouse in the subscription experience space. Prior to Zuora, he was an...

inbound marketing

4 Ways Fortune 500 CMOs Leverage Inbound Marketing

This post originally appeared on VentureBeat. At Bowery Capital, we meet almost daily with the next generation of marketing and technology executives working in the Fortune 500. We care a lot about hearing their problems and needs, and try and help as much as we can as...

Rise Of The Digital Marketing Suite – Key Product Updates

As a refresher to our Q2 2014 digital marketing series titled ‘Rise of the Digital Marketing Suite’, we talked recently in a previous post about the overall market updates and laid out the key M&A events, IPOs, S-1 filings, and late stage financings. In this post, we...

Rise Of The Digital Marketing Suite – Market Update

In Q2 2014 Bowery Capital came up with a series of articles on the ‘Rise of the Digital Marketing Suite'. We divided the digital marketing sector into six key categories, created the market landscape and conducted deep-dives on big players as well as independent companies....

marketing hire

That Crazy Hard First Marketing Hire

Given our focus on helping with sales and marketing related challenges in our portfolio, we've been involved in about a dozen hiring processes over the past year that involved hiring that crazy hard first marketing hire - a growth hacker or a growth marketer. Most normal people...

Creating Scalable Content with TrackMaven

You might have read about the competitive analytics darling that just raised $14M to provide companies like  Martha Stewart Living, NPR, the NBA, Marketo, CSC, and Eddie Bauer with actionable, real-time sentiment analytics. Or you might have seen their adorable Corgi mascot in a tweet....

Your Marketing at Scale

AdWords and Banner ads can certainly get a name on your radar – but how do you break past the point of initial introduction and educate consumers enough to engage with your brand? At last week’s CMO Summit, Eric Vreeland sat down with Yext’s Amin Makhani...

Rise Of The Digital Marketing Suite – The End!

Over the past three months, we've published a ton around the future of the CMO and what we call the "Rise Of The Digital Marketing Suite."  The market continues to heat up around this segment and spend category and roughly 50% of our thesis is focused...

Datanyze Study: Marketing Automation Market Share

For those that follow the marketing automation space, Datanyze is recently out with one of the best in depth research reports to date showcasing the Marketing Automation Market Share of all of the vendors in the space. Venturebeat calls them the "Google of sales and marketing" and the...

Lessons From a Leader: Act-On and Marketing Automation

Over the past few years technology has transformed the way businesses and customers engage with each other. The landscape has grown increasingly complex as new platforms and avenues for communication continue to open up. As businesses shift towards cloud computing and implementing ‘big data’ tools,...

Early Hires of the Internet Native CMO

There was a great article on Monday, "Degree in Engineering Key to Unlocking Doors to Marketing Suite" that made the rounds with many of our friends and advisors. It struck a chord with us given the proximity to our thesis and our belief that the older...