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Bowery Capital > Podcasts  > BC Startup Sales Podcast – Early Content Marketing for SaaS Startups With Allen Gannett (TrackMaven)
early-content-marketing

BC Startup Sales Podcast – Early Content Marketing for SaaS Startups With Allen Gannett (TrackMaven)

This week the Bowery Capital team hosted Allen Gannett, Founder and CEO at TrackMaven, to talk about early content marketing for SaaS startups. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. In our podcast, Allen and I discuss how startups should think about content marketing, how mature they should be before implementing an early content marketing strategy, and the general guidelines for a successful campaign. He speaks about the issues with content marketing early on, and how a lengthy pay-back period can be off-putting to companies seeking more immediate ROI. Allen dives into what worked at TrackMaven, and how they grew their content catalog and viewer base. With a platform that serves marketing leaders from 100’s of the worlds best brands, we are thrilled to have the chance to get Allen’s insight!  Listen here, learn more below, and make sure to subscribe for a new episode every Friday! 

Early Content Marketing for SaaS StartupsAt TrackMaven Allen is described as CEO and chief corgi wrangler. Allen advocates for customers across all parts of his company, making sure they build products that people love and make their day easier. In addition, he focuses on company culture, working to build a company of people who love their work and are passionate about marketing. He also serves as a General Partner at Acceleprise Ventures. Previously, he served as CMO of EmployInsight.

For more podcast episodes from the Bowery Capital Startup Sales Podcast, go here.

Michael Brown
Michael Brown

Michael is the Managing Partner at Bowery Capital based in New York. Prior to Bowery Capital, Brown co-founded AOL Ventures and led investments in over 30 companies primarily focused around the next generation of CMO and CTO spend. Before AOL Ventures, Michael worked for the investment arm of Richard Branson’s Virgin Group, helping to invest capital in early stage internet startups on behalf of the British entrepreneur. He began his career at Morgan Stanley. Outside of his professional life Brown serves on the Board of Directors of the National Forest Foundation and co-chairs the Columbia College Young Leaders Council. Michael holds an undergraduate degree from Columbia University.