BC Startup Sales Podcast – The Monday Sales Meeting with Mateo Askaripour (Grovo)
This week we were in the studio with Mateo Askaripour to discuss “The Monday Sales Meeting: Purpose, Power, Possibilities.” Mateo currently leads Sales Development at Grovo and is responsible for the growth and development of both outbound and inbound lead generation efforts, reps, and success. In 2013, he started the sales team in partnership with Grovo CEO Jeff Fernandez. In our view, he is the definition of a “jack of all trades” having held a variety of positions with the company including Senior Community Manager, Inbound SDR, Inbound SDR Manager, Senior Manager of Sales Development, and now Director of Sales Development. For those that do not know the business, Grovo is a training and development company focused on empowering organizations through a content library of 5,000 one-minute micro lessons covering Internet tools, cloud-based applications, and professional topics.
In terms of our podcast, Mateo definitely knows a thing or two about The Monday Sales Meeting and walks listeners through a structured chat about why to do it, when to do it, and how to do it. We cover a lot of ground in this edition with Mateo giving any SaaS founder an easy to understand playbook for how to execute solid Monday sales meetings. We note quickly that no company specifically has to do this on a Monday but just use that day for illustrative purposes on our podcast. He gives listeners some great tricks around how to encourage participation, individual rep development, and overall ways to make The Monday Sales Meeting fun. We also cover many serious topics like the metrics that need to be tracked, how to think about the development and growth of your own Monday sales meeting, and finally how to empower your salespeople to better understand their own verbal and non-verbal communications through this meeting. Give a listen below or on iTunes and we hope you enjoy another edition of the Bowery Capital Startup Sales Podcast!