Bowery Capital > Podcasts  > BC Startup Sales Podcast – SaaS Pricing Strategies That Work with Liz Young (Reonomy)

BC Startup Sales Podcast – SaaS Pricing Strategies That Work with Liz Young (Reonomy)

Coming back from the Thanksgiving holiday we were back in the studio this week with Liz Young, the VP of Sales at Reonomy, to discuss SaaS pricing strategies that work. We’ve talked a bunch on the podcast about pricing and in particular have covered discounting and choosing scaling units. However, we have never had someone like Liz on to talk about the broader thinking around product pricing and what strategies work and don’t work. Founders go through a lot of pain in thinking about SaaS pricing strategies and for the most part get this wrong out of the gate. Liz came on to the show to talk through the various approaches of pricing that she has seen work. In particular we cover pricing strategies around research to do, pricing strategies around the frameworks to create, pricing strategies around communicating value, and various stories and lessons from Liz and her current and prior companies. Give a listen to learn more below, and make sure to subscribe for a new episode every week!

liz young reonomyLiz is a dynamic sales leader with experience running global revenue teams and selling sophisticated solutions. She has worked for both publicly traded and large privately held companies and as mentioned above is currently the VP of Sales at Reonomy. Reonomy is focused on revolutionizing the commercial real estate world. The company creates intuitive products designed to help CRE professionals achieve success by easily finding the information they need. By combining comprehensive and validated data with powerful analytics their customers make faster, more informed decisions. Before joining Reonomy, she built and ran the 30+ person sales and marketing team at Breadcrumb Point of Sale. Prior to Breadcrumb Point of Sale, Liz was with Bloomberg focused on various sales and account management roles. We hope you enjoyed this week’s post! Check out all of the latest episodes from the Bowery Capital Startup Sales Podcast here.


Michael Brown
Michael Brown

<p>Michael is the Managing Partner at Bowery Capital based in New York. Prior to Bowery Capital, Brown co-founded AOL Ventures and led investments in over 30 companies primarily focused around the next generation of CMO and CTO spend. Before AOL Ventures, Michael worked for the investment arm of Richard Branson’s Virgin Group, helping to invest capital in early stage internet startups on behalf of the British entrepreneur. He began his career at Morgan Stanley. Outside of his professional life Brown serves on the Board of Directors of the National Forest Foundation and co-chairs the Columbia College Young Leaders Council. Michael holds an undergraduate degree from Columbia University.</p>