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Quick Thoughts On Adobe Acquiring Marketo
Adobe announced yesterday it entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75B. The company has around 5,000 customers and will become a key part of the overall Experience Cloud that Adobe sells to marketers. A...
The Future Of Professional Services In SaaS
A lot has been written about the future of professional services in SaaS and in particular how this component of a software business continues to change. Tomasz Tunguz recently wrote a fascinating piece about how the economics of professional software have changed in the SaaS...
BC Startup Sales Podcast – How AI Impacts Sales with Somrat Niyogi (Clari)
This week, the Bowery Capital team hosted Somrat Niyogi, VP of Business Development at Clari, to discuss “How AI Impacts Sales.” Clari is an AI platform that equips sales teams with analytics, allowing them to focus on the right deals and optimize management of their...
Rise of the Digital Marketing Suite – 2018 Key Product Updates
If you’re interested in reading the 2018 edition of the ‘Rise Of The Digital Marketing Suite’ you can find it here. As a refresher to our digital marketing series titled ‘Rise of the Digital Marketing Suite’, we recently posted a market update for the 2018 edition....
BC Startup Sales Podcast – Tips to Build a 30-60-90 Day Plan for Sales Leaders with Matt Gahr (Chrome River)
This week, the Bowery Capital team hosted Matt Gahr, Chief Sales Officer at Chrome River, to discuss “Tips to Build a 30-60-90 Day Plan for Sales Leaders.” Chrome River is a global leader in enterprise expense reporting and invoice management solutions, based out of California....
Rise of the Digital Marketing Suite – 2018 Market Update
If you’re interested in reading the 2018 edition of the ‘Rise Of The Digital Marketing Suite’ you can find it here. In Q2 2014, Bowery Capital came up with a series of articles on the 'Rise of the Digital Marketing Suite'. We divided the digital marketing...
BC Startup Sales Podcast – Team Selling Into The Enterprise with Dave Govan (Hitachi Vantara)
This week, the Bowery Capital team hosted Dave Govan, a VP of Sales at Hitachi Vantara, to discuss "Team Selling Into The Enterprise." Hitachi Vantara is a $4 billion company headquartered in Santa Clara, CA and is owned by Hitachi, LTD an $80 billion conglomerate out...
Bridging The Gender Gap In Venture Capital
In April, we announced our participation in Project #MovingForward, an open-source directory that pools diversity, inclusion, and anti-harassment commitments from VCs. As part of our ongoing interest in the initiative, Bowery Capital releases an annual gender study, designed to measure and track gender diversity (or...
Zero-Rating Opportunities In B2B SaaS
We recently discussed net neutrality's impact on innovation and AT&T’s acquisition of AppNexus. Today we are going to examine zero-rating opportunities in B2B SaaS. Zero-rating allows a user of an app to freely use the content without it counting towards their data cap. For example,...
AT&T’s Acquisition Of AppNexus: What It Means For Media
While AT&T's recent acquisition of Time Warner was considered the latest blockbuster M&A deal of 2018, the company's expansion into new verticals continues. AT&T's acquisition of AppNexus, a digital advertising exchange, puts the longstanding telecommunications incumbent in competition with the likes of Facebook and Google,...
What To Make Of Increasing Startup Valuations
If you’re deep in the trenches of the startup space like we are, you’ve probably already read - or at least heard about - Fred Wilson’s recent post, The Valuation Obsession, which touches on an important question facing investors and entrepreneurs alike: what do higher...
BC Startup Sales Podcast – New Channels For Lead Engagement & Intel with Bart Lorang (FullContact)
This week, the Bowery Capital team hosted Bart Lorang, Co-Founder and CEO of FullContact, to discuss "New Channels For Lead Engagement & Intel." FullContact is a Denver, Colorado based contact management company focused on making relationships better through prospect/audience insights. The company is hellbent on delivering...
Our Thoughts On The Recent Workday Acquisitions
Chalk another one up for M&A. Early last week Workday, the company that offers HR and other back-office apps for businesses, acquired Adaptive Insights, a provider of business planning and financial modelling tools, to the tune of $1.55B. Adaptive Insights has filed for their IPO on May...
Unraveling Of Net Neutrality: The Impact On Innovation
You’ve probably heard the term on NPR or read about it on Twitter: net neutrality, the principle that internet services providers (think: Verizon, Comcast, AT&T), or ISPs, should treat access to all content and applications the same despite owner or user. Well, last week marked...
Key Takeaways In The Fight For AI Supremacy
The Bowery Capital blog has been filled with discussions that examined the shifting pawns on the chessboard that is the fight for AI supremacy. As a principal investor in the machine learning and artificial intelligence (AI) ecosystems, we are always keeping a close eye to...
Our Novel Framework For US AI Policy
Artificial intelligence has been a prominent feature on the Bowery Capital blog. We have covered the major nations public stance on AI and dove into the US public policy on AI. Rather than provide more highlights of countries' AI plans, we thought it best to provide...
Reflections From India’s New AI Strategy
Press releases on different countries' AI strategies are beginning to feel like a weekly occurrence. This week it is India who has released their "National Strategy for AI". We have written a collection of blog posts in the past months that cover AI Nationalism, AI...
US Policy Within AI Nationalism
Fear and competition with the Soviet Union spurred a wave of US investment in science and technology in the 1960's. In recent years the US stance on addressing new technologies has changed. As I have highlighted in my ongoing discussion on AI Nationalism, the US policy...
BC Startup Sales Podcast – Client Journey Mapping with Nicolle Paradise (ADP)
This week, the Bowery Capital team hosted Nicolle Paradise, Senior Director of Client Experience at ADP and a renowned keynote speaker, to discuss “Client Journey Mapping.” Nicolle is a senior leader in the customer success industry, more specifically focused on client experience. She is a well...
Impacts Of AI Nationalism On Semiconductors
Building off of my ongoing discussion on the implications of AI Nationalism, one important topic is the relationship between AI Nationalism and a new concept which can loosely be defined as semiconductor isolationism or semiconductor nationalism. The impacts of AI nationalism on semiconductors is something...
Discussing Customer Success With Prospective Investors
We talked last week about the importance of truly understanding your marketing activation, channels, and spend very early on in the life of your business. At Bowery Capital, we place a focus through our investment process on truly understanding where a founder is going to spend...
AI Policy Frameworks We Are Seeing Today
We have talked a bunch on the Bowery Capital blog about AI Nationalism and various elements of AI including ethical challenges, AI country differences, and AI impacts on the B2B ecosystem. Issues concerning AI policy primarily revolve around the analysis of societal decision-making, with important questions...
Technology Isolation Within AI Nationalism
As the AI arms race heats up between the worlds two largest economies there are reverberating effects in the global technology industry and government technology policy. Relative to our concept on AI Nationalism that I have talked about in prior posts, we have recently seen...
AI Ethical Challenges May Drive Isolationistic AI Bias
AI ethical challenges and isolationistic AI bias are one of the main challenge areas as I continue to think about the impending AI arms race. My theory being that AI policy will likely become one of the most important areas of government policy as rapid progress occurs...
BC Startup Sales Podcast – Selling Wellness Software with Dan Kessler (Headspace)
This week, the Bowery Capital team hosted Dan Kessler, VP of Business Development at Headspace, to discuss "Selling Wellness Software." Headspace is digital service and app that offers hundreds of guided meditations designed to help with everything from stress and anxiety to relationships and sleep. Selling wellness software...
4 Ways AI Is Revolutionizing Enterprises
“AI”, or Artificial Intelligence, perhaps the tech buzzword of the decade, has become a household term with significant stigma. The inflated and often misused mention of AI has painted a dystopian vision that industries will soon be dominated by a network of soulless robots. However,...
4 Impacts Of The Growth Of Edge Computing
The trending buzzword in the computing ecosystem is edge computing - a set of emerging technologies that can handle computations, applications and user services to devices on the “edge” of the cloud network, rather than at the core. But this concept is not entirely novel;...
Morgan Stanley’s 100 Top CIOs Survey: Takeaways in Cloud Prioritization
The SaaS market is heavily impacted by shifts in corporate IT spending and spending area prioritization. Top CIO’s are highly informed regarding these shifts, often driving them and forecasting broad changes. Through February and March of 2018, Morgan Stanley’s 100 Top CIOs Survey conducted through...
How You Stack Up Against The B2B Unicorns
Over the past two decades, there has been an influx of mega-successful business-to-business (B2B) companies. Much of this landscape, but not all, can be attributed to the advent of cloud computing and Software-as-a-Service based businesses. As the B2B landscape experiences tremendous growth, it is important...
BC Startup Sales Podcast – Selling Software In Education with Zach Sims (Codecademy)
This week, the Bowery Capital team hosted Zach Sims, Bowery Capital Venture Partner and CEO of Codecademy, to discuss "Selling Software In Education." Codecademy is a New York, NY based education software company focused on teaching the world how to code. The company is committed to building...
Enterprise Technology Spend Shifts Present Continued Opportunities
Here at Bowery Capital, we continue to outline where CxOs are in their current enterprise technology upgrade cycle, a trend that lies at the core of our investment thesis. As a result of this shift, we expect "next-generation" technology spend to hit $468B over the...
4 Lessons From Selling Enterprise Software
Selling enterprise software is no easy task. Your startup is less than a few years old. You are selling products that are over $300K ARR. The sales cycles are long and deep. You feel like you never have enough pipeline to hit your numbers. In...
Growth Of The NYC SaaS Ecosystem
Over the last decade, Software-as-a-Service companies have been rapidly expanding in the NYC market. In both investment volume and number of rounds, NYC has surpassed all other geographies (including the bay area) in percentage growth of new nationwide SaaS deals. At Bowery Capital, our primary investment focus...
Beyond Fintech: Startup Opportunities In Blockchain
Everyone continues to spar over the future of blockchain. Investors continue to debate bitcoin’s rise or demise. Banks are focused on the decentralized network underpinning bitcoin. Financial conglomerates pour cash into promising startups: Chain, Digital Asset Holdings, and Coinbase. The myriad of upcoming ICOs all...
Thoughts On Mulesoft Joining The Salesforce Ohana
Unless you were living under a rock in the land of SaaS, yesterday's news about Mulesoft joining Salesforce for an enterprise value of roughly $6.5B was huge for the industry. The deal is the largest by a long shot in the ecosystem as laid out by...
Subtle Insights From The Stack Overflow Survey
Every year since 2011, Stack Overflow has been putting out a wonderful survey on the state of the developer community. The 2018 edition came out recently and it did not disappoint. Over 100,000 developers responded to the survey and a lot of people have done...
Overcoming Common Sales Objections
Overcoming sales objections is tough in early stage companies. You hear the lines over and over again and believe your product is best in market. "We love your platform and see the value, but don't have any budget this year." You know you have what it takes...
4 Ways To Beat The Sunday Scaries
Friday afternoon rolls around and you’re relieved to finally get out of work and enjoy the weekend. But just like that, you open your eyes Sunday morning and the anxiety of the upcoming work week starts to creep in. That sinking hole-in-your-stomach feeling has been...
Finding Quick Sales Wins To End Your Quarter On A High Note
There are 11 business days left in the quarter. The end of Q1 is bearing down upon sellers all over the ecosystem. Are you going to hit your number or not? Our Acceleration Team tends to see an increase in activity towards the end of each...
DevOps Pricing Strategies That Ensure Success
We’ve talked about product pricing a bunch on the Bowery Capital blog but never in the context of devops. DevOps pricing is one of the more interesting elements of the entire infrastructure ecosystem pricing. With such a high emphasis on inbound marketing to drive leads...
3 Emerging Trends We Are Observing In SaaS
According to Statista, the global SaaS market is projected for 2018 to reach $71.2 billion. It is becoming increasingly difficult for entrepreneurs to invent novel and useful tools as competition increases and the market expands wider. For example, the marketing technology ecosystem now consists of...
2018 Brick & Mortar IT Challenges
Many companies in the Bowery Capital portfolio sell into what we commonly call the traditional brick and mortar industries. Businesses like ActionIQ, MomentSnap, and mParticle power major components of the IT stack for brick and mortar businesses such as J Crew, Darden Restaurants, and Kroger....
Announcing Our Involvement In Project #MovingForward
In Celebration of International Women’s Day 2018, Bowery Capital is proud to announce our participation in Project #MovingForward. Project #MovingForward is an open-source directory that pools diversity, inclusion, and anti-harassment commitments from VCs. Participating VCs include Andreessen Horowitz, Greylock, First Round Capital and over 50...
Bowery Capital Code Of Conduct
Bowery Capital cares deeply about harassment and discrimination in the workplace. We memorialize this code of conduct here to ensure that individuals interacting with our firm understand how we act. Everyone engaging with Bowery Capital — including employees, entrepreneurs, customers, limited partners, and service providers...
Notes From Our Annual General Meeting
Once a year at Bowery Capital, we bring together our founders, investors (Limited Partners), advisors, and friends for a day of learning and understanding. We call it an Annual General Meeting (AGM) but it is always more than that. A lot of great people have contributed...
Unconventional Tips For Better Board Meetings
Everyone has been there before. Your SaaS company has grown so much that board meetings have become bored meetings. They are now seven hours long with multiple investor classes and a lot of people with unique voices in the room. The deck is one hundred...
2018 Martech Trends From Our Perspective
A sizable component of our thesis here at Bowery Capital focuses around the Chief Marketing Officer (CMO) and the money that they spend on technology. We continue to believe that this is an incredible area to invest and still represents one of the best opportunities...
Landing & Managing Proof Of Concepts
At Bowery Capital, a fair number of our SaaS investments focus on landing large contracts with Fortune 500 customers. High revenue, great logos, and excited prospects are juxtaposed by long sales cycles, multi-stakeholder discussions, and epic procurement battles. Often times in the beginning, founders struggle...
3 Cybersecurity Trends Ripe For Growth In 2018
Since 2004, the global cybersecurity market has grown 35x from $3.5 billion to roughly $120 billion in 2017 according to research conducted by Cybersecurity Ventures. Ubiquitous cyber threats, stringent government regulation and high-profile hacks to enterprises like Yahoo and Equifax continue to catapult cybersecurity to...
BC Startup Sales Podcast – Team Structuring In Transactional Sales Organizations with Jeanne DeWitt (Stripe)
This week, the Bowery Capital team hosted Jeanne DeWitt, Head of Sales for US and Canada at Stripe, to discuss “Team Structuring In Transactional Sales Organizations.” Stripe is a technology platform that developers use to build internet businesses. Thousands of businesses – ranging from startups to...
5 Quick Tips When Selling Your Company
Having been through a number of M&A transactions here at Bowery Capital, one of the more important things that we find entrepreneurs discount is the time and intricacies of the signing and closing process. Founders are excited that their company is about to sell and...
Mapping The B2B Vertical Marketplace Ecosystem
We have talked a lot about B2B vertical marketplaces here at Bowery Capital and covered key insights driving this overall concept as well as some of the major factors that contribute to company success. Something we have not touched on has to do with the...
BC Startup Sales Podcast – Hybrid Selling Models: Building Successful Hardware & Software Sales Efforts with Aman Narang (Toast)
This week, the Bowery Capital team hosted Aman Narang, President and Co-Founder at Toast, to discuss “Hybrid Selling Models: Building Successful Hardware & Software Sales Efforts.” Toast is a mobile point-of-sale application for restaurants, cafes, bars, clubs, and other businesses in the food service and hospitality space. Toast...
BC Startup Sales Podcast – Growing An Industry Vertical with Amy McIlwain (Hootsuite)
This week, the Bowery Capital team hosted Amy McIlwain, Global Industry Principal for the Financial Services vertical at Hootsuite, to discuss "Growing An Industry Vertical." Hootsuite is a platform that helps enterprises and brands manage their presence on social media. It is the most widely used social...
BC Startup Sales Podcast – Sales Model Evolution From Freemium To Enterprise with Oliver Jay (Asana)
This week, the Bowery Capital team hosted Oliver “OJ” Jay, Head of Global Sales at Asana, to discuss “Sales Model Evolution From Freemium To Enterprise.” For those who don’t remember, we had our old friend OJ on the Podcast to talk about selling SaaS overseas...
5 Key Factors To B2B Vertical Marketplace Success
After reviewing over 100 B2B vertical marketplaces and deep diving into 35 of them, there was one defining aspect to all of these companies. These particular B2B vertical marketplaces had to figure out one key aspect: how to incentivize demand and/or supply to adopt and...
BC Startup Sales Podcast – Moving Upstream: How to Build a Sales Org in Freemium SaaS with Dannie Herzberg (Slack)
This week, the Bowery Capital team hosted Dannie Herzberg, Head of North American SMB Sales at Slack to discuss "Moving Upstream: How to Build a Sales Org in Freemium SaaS." Slack is a team communication application that provides services that include real-time messaging, archiving, and search for...
Insights To Building A Successful B2B Marketplace In Your Vertical
Over the last few months, the Bowery Capital investment team has seen a heightened pace of new company formation in the B2B marketplace ecosystem. More specifically, we track ten industry verticals each year through our Opportunities In Vertical Software piece and have seen more and...
Opportunities in Vertical Software v2.0: Vertical Software Learnings, Insights, & Takeaways
In November, we at Bowery Capital released our Opportunities in Vertical Software v2.0 report. The report included our point of view on various industries, the positives and concerns, the industry leaders, software spend metrics, funding activity, investors, and key trends. For 10 weeks post the...
BC Startup Sales Podcast – Analyst Relation Strategies That Work with Grant Halloran (Anaplan)
This week, the Bowery Capital team hosted Grant Halloran, CMO at Anaplan, to discuss "Analyst Relation Strategies That Work." Anaplan is driving a new age of connected planning. Large and fast-growing organizations use Anaplan’s cloud platform in every business function to make better-informed plans and decisions...