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Marketing During a Pivot

BC Marketing Summit 2020: Marketing During a Pivot

Last month at Bowery's annual Marketing Summit, we were joined by Amit Makhani, VP of Growth at BentoBox and Eric Vreeland, Head of Marketing Lead at People Data Labs, to talk about "Marketing During a Pivot." You can find the full video replay of their...

B2B SaaS Branding

BC Marketing Summit 2020: B2B SaaS Branding

Last month at Bowery’s annual Marketing Summit, we were joined by Marybeth Sheppard, SVP of Marketing at SEVENROOMS, and Marco Marandiz, Former Head of Marketing at Elliot, to talk about "B2B SaaS Branding." You can find the full video replay of their session below (or...

How to Build Your ABM Strategy

BC Marketing Summit 2020: How to Build Your ABM Strategy

Last month at Bowery’s annual Marketing Summit, we were joined by Jess Vogol, VP of Growth Marketing at Movable Ink, and Caroline Buck, VP of Marketing & Partnerships at Wizeline, to talk about "How to Build Your ABM Strategy."  You can find the full video...

What the 4 P’s Mean for SaaS and How They Can Help You

Three years ago, we invited our longtime friend of Bowery and the CEO of Zuora, Tien Tzuo, to discuss his "Three Rooms" concept on the Bowery Capital Podcast. This past October we featured a review of his new book, Subscribed, which we highly recommend to any founder. One...

Marketing Hacks For Founders

Marketing Hacks For Founders

When you first start off marketing your company and idea as a founding team, it is the ultimate exercise in cost-benefit analysis. There are so many things you can do, and many of them are both valuable and hard to measure. Additionally, many of these...

vertical SaaS marketing

Building Your Vertical SaaS Marketing Muscle

At Bowery Capital we spend a substantial amount of time investing in the next generation of vertical software businesses. We’ve made bets in companies like Fero Labs (manufacturing), Transfix (trucking), CredSimple (Healthcare), and MomentSnap (restaurants). We care about the themes and drivers of success in...

Rise of the Digital Marketing Suite - 2018 Edition Market Update

Rise of the Digital Marketing Suite – 2018 Market Update

If you’re interested in reading the 2018 edition of the ‘Rise Of The Digital Marketing Suite’ you can find it here. In Q2 2014, Bowery Capital came up with a series of articles on the 'Rise of the Digital Marketing Suite'. We divided the digital marketing...

Proving Content Marketing ROI

Effectively Proving Content Marketing ROI

Proving content marketing ROI (return on investment) has become increasingly important in recent years, especially as it becomes clearer how effective content marketing can be when compared to traditional marketing. It’s been shown that content marketing costs 62% less than traditional marketing, yet it generates...

4 Benefits of Creating a Product Certification Program

4 Benefits of Creating a Product Certification Program

Many B2B software companies have created a product certification program as a way to educate their user base and simultaneously promote their brand. Some commonly known certifications include the HubSpot Inbound Marketing Certification and the Salesforce Certified Administrator. These programs typically consist of recorded classroom-style...