BC Startup Sales Podcast – Winning Strategies in Account Based Marketing with Sangram Vajre (Terminus)
This week the Bowery Capital team hosts Sangram Vajre, the Co-Founder and CMO of Terminus, to talk about winning strategies in account based marketing. Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketer at heart and loves to solve problems, both analytically and creatively. In today’s marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, and global companies. Most recently, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. Sangram put all of his knowledge to good use as he authored the first-ever “Account-Based Marketing for Dummies,” released in 2016. Sangram also has a Masters in Computer Science from the University of Alabama. You can follow him on Twitter at @sangramvajre.
In our podcast, Sangram and I discuss what account based marketing encompasses, what types of companies it works best for, and how to structure a strategy successfully. He speaks about using the proper metrics to track an account based marketing effort, and the different talent backgrounds necessary to lead the process. We also dig in on what infrastructure and software you need to have in place to measure your success on a per account basis. Finally, Sangram takes us through some account based marketing strategies that have pleasantly surprised him, as well as some examples of what he’s seen flop.
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