Top
Bowery Capital > Marketing  > Datanyze Study: Marketing Automation Market Share

Datanyze Study: Marketing Automation Market Share

Screen Shot 2014-04-07 at 9.19.07 AMFor those that follow the marketing automation space, Datanyze is recently out with one of the best in depth research reports to date showcasing the Marketing Automation Market Share of all of the vendors in the space. Venturebeat calls them the “Google of sales and marketing” and the company continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology – in this case a marketing automation system. This is one of the best ways to see how your start-up is positioned and who the real winners are so far in the space. Of interest to us were seeing guys like Leadlander and SALESmanago who we don’t see much. Others listed in the report were Hubspot, Marketo, InfusionSoft, Eloqua, Pardot, Act-on, Unica, VisiStat, DemandBase, Visual Revenue, VisitorTrack, ClickDimensions, LeadFormix, Optify, Visual Visitor, Performable, Net-Results, and Demandforce.

Nic Poulos
Nic Poulos
Nic is a former Partner at Bowery Capital based in New York. Prior to forming Bowery Capital, Nic was an Associate at AOL Ventures where he helped drive investment in and support of over 20 companies, primarily in the enterprise software space. Before AOL Ventures, he served as a Manager at Advertising.com, leading various business development initiatives focused around ad tech and sales. Earlier, Nic worked as a technology investment banking analyst at GCA Savvian Advisors in the firm’s Internet group. While there, he participated in the acquisitions of Broadband Enterprises and Register.com, as well as various early- and mid-stage private financings. Nic holds an A.B. in History from Princeton University.