Bowery Capital > Podcasts  > BC Startup Sales Podcast – Unique Marketing Strategies at Dreamforce with Tami McQueen (SalesLoft)

BC Startup Sales Podcast – Unique Marketing Strategies at Dreamforce with Tami McQueen (SalesLoft)

This week the Bowery Capital team was joined by Tami McQueen, Director of Marketing at SalesLoft, to discuss unique marketing strategies at Dreamforce, on a budget. SalesLoft is one of the leading platforms used for sales development and one of the simplest ways to conduct outreach to prospects in order to ensure quality leads and set up qualified appointments. In our podcast, Tami and I discuss her experience attending and running a successful booth at Dreamforce while operating within a budget. Everyone from startups to Fortune 500 companies attend Dreamforce, so having an impactful and memorable booth takes time, strategizing and real creativity. We spoke with Tami about many unique marketing strategies at Dreamforce that SalesLoft has used and ultimately enabled them to make their time at Dreamforce a success. Tami and I finished off with addressing her take on the importance of executing proper marketing strategies prior to and post the event. So we ask, which companies should be attending Dreamforce? How do you know if your company is a fit? Find out what Tami’s take is on all of these points, and hear about how she was able to achieve the success that she did at Dreamforce.  Listen here, learn more below, and make sure to subscribe for a new episode every Friday! 

Marketing Strategies at Dreamforce

Tami McQueen is the Director of Marketing at SalesLoft. Tami brings over 10 years of experience doing B2B and B2C marketing. She is responsible for building the marketing team, branding, customer marketing, content marketing, and lead generation initiatives across multiple platforms. She is currently a board member at Kula Project, and Co Founder of Aurora Leadership. Tami has previously worked at Lucas Group where she led various different Marketing Projects. She earned her B.S and M.S Summa Cum Laude from Murray State University.

For more podcast episodes from the Bowery Capital Startup Sales Podcast, go here.

Loren Straub
Loren Straub
Loren is a Principal at Bowery Capital based in New York. Prior to joining Bowery Capital, Loren was an Associate in the Investment Banking Division at Goldman Sachs where she participated in a number of equity, debt and M&A transactions, predominantly in the enterprise software and internet sectors. Prior to Goldman Sachs, Loren worked at Groupon in the Corporate Finance Division where she built and led the initial Investor Relations department and subsequently ran Financial Planning & Analysis for the company’s 12 countries in APAC. Loren started her career at Activision Blizzard in the Investor Relations department. Loren has a B.S. in Communication from Boston University.