Announcing Accelerate: A Go-To-Market Bootcamp for Founders in NYC
We’re excited to announce that Bowery Capital and Silicon Valley Bank are now accepting applications from startups for the inaugural season of a free go-to-market bootcamp called Accelerate. Accelerate will cover sales, marketing, hiring, and pitching VCs in a weekly workshop environment. It will take place in New York, NY from July — August 2019.
After working with hundreds of startups in NYC on their go-to-market strategies, the teams at SVB and Bowery Capital have found that there is always room for revenue generating operations to be optimized. Additionally, according to this research, “in 2010 only 9% of seed-funded companies were generating revenue. Today, over half of them are”, and that’s especially true in the world of B2B SaaS, which is only getting more competitive. Whether it’s navigating your first five enterprise contracts and their laundry list of requirements, hiring and ramping AEs/SDRs, building out a partnership strategy, or simply building a repeatable process that employees, investors, and customers alike believe in, we have seen what works and what doesn’t work. As a result of this, we decided to put these lessons into one cohesive bootcamp to help pre-seed B2B companies get the revenue traction they need to raise seed and series A rounds.
WHO [should apply]
Accelerate is for pre-seed B2B founders. We are looking for B2B founders and leaders who are currently focused on their go-to-market strategy, and are excited to both learn and share learnings with their peers in a workshop environment.
WHAT [is Accelerate]
Accelerate will consist of eight 90 minute sessions packed with tactical lectures on go-to-market strategy. We will cover topics like: how to build you first sales playbook, spinning up your hiring and talent engine, building your all-things-business tech stack, and how to pitch VCs for your seed round. This is also an opportunity to network with 15 top pre-seed founders, Bowery Capital’s investment team, SVB’s enterprise sector team, and sales leaders from the NYC enterprise community.
WHO [is leading Accelerate’s Go-To-Market Sessions]
Bowery Capital is an early-stage VC fund focused on cultivating the next generation of founders and startups looking to modernize the way business is done. Bowery also focuses on helping founders hands-on via their Acceleration Team with revenue generating support and go-to-market strategies. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international, investment, and private banking services, SVB helps address the unique needs of innovators.
Preliminary Outline of Go-To-Market Sessions:
Session 1 : What’s in a Sales Go-To-Market Strategy? Outlining the Basics.
Session 2: Researching Your Buyers, Initial Marketing Messaging, Prospecting & Cold Outreach
Session 3: Pitching Your Product & Demoing
Session 4: Sales Process Map, Funnel Build, Creating Your First (All Things Business) Tech Stack
Session 5: Negotiation & Rebuttal Handling & Closing
Session 6: Talent 101 Recruiting & Building a Best In Class Team From Day 1
Session 7: Sales Ops, Forecasting, Finance — All the Benchmarks You Need to Hit For Your Next Round
Session 8: The Road to Seed & Series A — Let’s Build Your First Go-To-Market Playbook & Pitch Deck
1.) If you want to apply, please submit your application before 6pm on June 10th.
2.) Final decisions for this cohort will be sent out on June 17th.
3.) Workshops will be held at SVB (28th and Park) every Tuesday from 5–7pm from July 9th to August 27th.
We look forward to helping you work on your go-to-market strategy, and can’t wait to meet you!