Top
  • All
  • Talent
  • Podcasts
  • Acceleration Team
  • All
  • Insights
  • Marketing
  • Sales
  • Customer Success
  • Portfolio
Quick Thoughts on Twilio Acquiring SendGrid

Quick Thoughts on Twilio Acquiring SendGrid

Twilio announced that it will be acquiring SendGrid, the world's first cloud-based email delivery platform, for $2B in an all-stock transaction. SendGrid has around 75,000 customers who use the platform to send roughly 45B emails per month, even handling APIs for companies like Uber and...

book review of behind the cloud

Sunday B2B Book Review: Behind The Cloud by Marc Benioff

We continue this Sunday with our book reviews from great business software leaders. This week, we give you a book review of Behind The Cloud by Marc Benioff. The book, published in 2009, is a compilation of Benioff's personal account on how he started Salesforce, the...

revenue meeting

Revenue Meetings For Early Stage Founders

One of the critical paths to success for any early stage business software company is revenue generation. If you don't achieve product/market fit you are either dead or in limbo. Most business software companies begin with "founder selling" where the founder does all of the...

Marketing Hacks For Founders

Marketing Hacks For Founders

When you first start off marketing your company and idea as a founding team, it is the ultimate exercise in cost-benefit analysis. There are so many things you can do, and many of them are both valuable and hard to measure. Additionally, many of these...

Sunday B2B Book Review: Winners Dream by Bill McDermott

We continue to find insight, history, and new approaches to B2B when reading books from best in class companies and their executives or founders. Learning from the experts in the areas that are core to our investment strategy is a great way to enhance critical...

startup sales lessons

Startup Sales Lessons From The Beer Industry

Startup sales lessons are key for getting an early-stage company off the ground, and there’s no better way to learn than from the experts. Despite that, the startup tech ecosystem tends to be relatively secluded with little cross communication from experts within other industries. This...

vertical SaaS marketing

Building Your Vertical SaaS Marketing Muscle

At Bowery Capital we spend a substantial amount of time investing in the next generation of vertical software businesses. We’ve made bets in companies like Fero Labs (manufacturing), Transfix (trucking), CredSimple (Healthcare), and MomentSnap (restaurants). We care about the themes and drivers of success in...

strategic planning

Strategic Planning For Early Stage Companies

As we enter the final quarter of the year one thing that starts to get on a founders mind is strategic planning for the upcoming year. You want to maintain your focus as an entrepreneur on what matters most. You want to keep your board...

improving late stage conversion

Improving Late Stage Conversion Through Role Playing Exercises

Improving late stage conversion is one of the toughest things for any startup founder seeking to build off of your early sales wins. Founders are excellent at getting through the initial pitch, qualification and demo phases of their sales process map. They can pitch the...

3 Considerations Before Promoting A Seller To Sales Manager

We’ve discussed AE Promotion Mapping in SaaS, and as we continue to think about career mapping for your sales team, it’s crucial that we address a very common mistake made in most growing SaaS organizations: Promoting a seller into management before they’re ready (or know...

Thoughts On Adobe Acquiring Marketo

Quick Thoughts On Adobe Acquiring Marketo

Adobe announced yesterday it entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75B. The company has around 5,000 customers and will become a key part of the overall Experience Cloud that Adobe sells to marketers. A...

Future Of Professional Services In SaaS

The Future Of Professional Services In SaaS

A lot has been written about the future of professional services in SaaS and in particular how this component of a software business continues to change. Tomasz Tunguz recently wrote a fascinating piece about how the economics of professional software have changed in the SaaS...

Top Tips For Recruiting Recent Grads

Helpful Tips For Recruiting Recent Grads

Though most colleges ended the school year in June, many recent grads who don’t go straight into investment banking, consulting or accounting don’t start actively looking for their first role until August or September. Beyond that, about 35-40% of recent college graduates are moving back...

Rise of the Digital Marketing Suite - 2018 Edition Market Update

Rise of the Digital Marketing Suite – 2018 Market Update

If you’re interested in reading the 2018 edition of the ‘Rise Of The Digital Marketing Suite’ you can find it here. In Q2 2014, Bowery Capital came up with a series of articles on the 'Rise of the Digital Marketing Suite'. We divided the digital marketing...

Bridging The Gender Gap In Venture Capital

Bridging The Gender Gap In Venture Capital

In April, we announced our participation in Project #MovingForward, an open-source directory that pools diversity, inclusion, and anti-harassment commitments from VCs. As part of our ongoing interest in the initiative, Bowery Capital releases an annual gender study, designed to measure and track gender diversity (or...

Zero-Rating Opportunities in B2B SaaS

Zero-Rating Opportunities In B2B SaaS

We recently discussed net neutrality's impact on innovation and AT&T’s acquisition of AppNexus. Today we are going to examine zero-rating opportunities in B2B SaaS. Zero-rating allows a user of an app to freely use the content without it counting towards their data cap. For example,...

AT&T's Acquisition of AppNexus: What It Means For Media

AT&T’s Acquisition Of AppNexus: What It Means For Media

While AT&T's recent acquisition of Time Warner was considered the latest blockbuster M&A deal of 2018, the company's expansion into new verticals continues. AT&T's acquisition of AppNexus, a digital advertising exchange, puts the longstanding telecommunications incumbent in competition with the likes of Facebook and Google,...

What To Make Of Increasing Startup Valuations

What To Make Of Increasing Startup Valuations

If you’re deep in the trenches of the startup space like we are, you’ve probably already read - or at least heard about - Fred Wilson’s recent post, The Valuation Obsession, which touches on an important question facing investors and entrepreneurs alike: what do higher...

Proving Content Marketing ROI

Effectively Proving Content Marketing ROI

Proving content marketing ROI (return on investment) has become increasingly important in recent years, especially as it becomes clearer how effective content marketing can be when compared to traditional marketing. It’s been shown that content marketing costs 62% less than traditional marketing, yet it generates...

Recent Workday Acquisitions

Our Thoughts On The Recent Workday Acquisitions

Chalk another one up for M&A. Early last week Workday, the company that offers HR and other back-office apps for businesses, acquired Adaptive Insights, a provider of business planning and financial modelling tools, to the tune of $1.55B. Adaptive Insights has filed for their IPO on May...

Ideas For Startups Selling To Hospitals

Ideas For Startups Selling To Hospitals

While the enterprise sales process is challenging regardless of industry, these challenges are all the more difficult when it comes to healthcare, which is why we’re outlining a few ideas for startups selling to hospitals. Firstly, why is healthcare particularly challenging to sell into? Perhaps most...

The Unraveling Of Net Neutrality

Unraveling Of Net Neutrality: The Impact On Innovation

You’ve probably heard the term on NPR or read about it on Twitter: net neutrality, the principle that internet services providers (think: Verizon, Comcast, AT&T), or ISPs, should treat access to all content and applications the same despite owner or user. Well, last week marked...

AI Supremacy

Key Takeaways In The Fight For AI Supremacy

The Bowery Capital blog has been filled with discussions that examined the shifting pawns on the chessboard that is the fight for AI supremacy. As a principal investor in the machine learning and artificial intelligence (AI) ecosystems, we are always keeping a close eye to...

Novel Framework For US AI Policy

Our Novel Framework For US AI Policy

Artificial intelligence has been a prominent feature on the Bowery Capital blog. We have covered the major nations public stance on AI and dove into the US public policy on AI. Rather than provide more highlights of countries' AI plans, we thought it best to provide...

Federal Cannabis Legislation

Federal Cannabis Legislation To Keep An Eye On

In April of 2017, Bowery Capital did a deep dive on cannabis software, in which we analyzed the cannabis software history, market themes, and investors. This post was a piece of a larger topic that focused on opportunities for software in different verticals. Since then there...

India's New AI Strategy

Reflections From India’s New AI Strategy

Press releases on different countries' AI strategies are beginning to feel like a weekly occurrence. This week it is India who has released their "National Strategy for AI".  We have written a collection of blog posts in the past months that cover AI Nationalism, AI...

US Policy within AI Nationalism

US Policy Within AI Nationalism

Fear and competition with the Soviet Union spurred a wave of US investment in science and technology in the 1960's. In recent years the US stance on addressing new technologies has changed. As I have highlighted in my ongoing discussion on AI Nationalism, the US policy...

impacts of AI nationalism on semiconductors

Impacts Of AI Nationalism On Semiconductors

Building off of my ongoing discussion on the implications of AI Nationalism, one important topic is the relationship between AI Nationalism and a new concept which can loosely be defined as semiconductor isolationism or semiconductor nationalism. The impacts of AI nationalism on semiconductors is something...

Discussing Customer Success With Prospective Investors

Discussing Customer Success With Prospective Investors

We talked last week about the importance of truly understanding your marketing activation, channels, and spend very early on in the life of your business. At Bowery Capital, we place a focus through our investment process on truly understanding where a founder is going to spend...

AI policy

AI Policy Frameworks We Are Seeing Today

We have talked a bunch on the Bowery Capital blog about AI Nationalism and various elements of AI including ethical challenges, AI country differences, and AI impacts on the B2B ecosystem. Issues concerning AI policy primarily revolve around the analysis of societal decision-making, with important questions...

Common Sales Hire Traits That Are Overvalued

Common Sales Hire Traits That Are Overvalued

What are the most important sales hire traits when adding heads to your sales organization? Many early stage companies tend to over-value qualities that aren’t actually as important as one may think. In fact, many of the skills that early stage companies look for in...

technology isolation within AI Nationalism

Technology Isolation Within AI Nationalism

As the AI arms race heats up between the worlds two largest economies there are reverberating effects in the global technology industry and government technology policy. Relative to our concept on AI Nationalism that I have talked about in prior posts, we have recently seen...

AI ethical challenges

AI Ethical Challenges May Drive Isolationistic AI Bias

AI ethical challenges and isolationistic AI bias are one of the main challenge areas as I continue to think about the impending AI arms race. My theory being that AI policy will likely become one of the most important areas of government policy as rapid progress occurs...

sap.io foundry event

Notes From The NYC SAP.iO Foundry Event

Last night we had the opportunity to spend some time at the new SAP offices in NYC to celebrate the launch of the first SAP.iO Foundry Cohort in New York focusing on women-led enterprise technology startups. As many who read this blog know we announced a...

4 Ways AI Is Revolutionizing Enterprises

4 Ways AI Is Revolutionizing Enterprises

“AI”, or Artificial Intelligence, perhaps the tech buzzword of the decade, has become a household term with significant stigma. The inflated and often misused mention of AI has painted a dystopian vision that industries will soon be dominated by a network of soulless robots. However,...

AE Promotion

AE Promotion Mapping In SaaS

Last week we discussed SDR-To-AE Promotion Mapping in sales, but what happens once someone is in an AE role? The average tenure for an AE according to the Bridge Group sits at 2.4 years, and one of the main reasons that we see people making these...