Top
  • All
  • Talent
  • Podcasts
  • Acceleration Team
  • All
  • Insights
  • Marketing
  • Sales
  • Customer Success
  • Portfolio

The Top 3 Yext Sales Lessons From The Company’s President

After a brief Thanksgiving break, we returned this week to Columbia Business School where Brian Distelburger, President and Co-Founder of Yext, offered his Top 3 Yext Sales Lessons. Before we jump in, a little more about Brian. Prior to co-founding Yext in 2006, he founded...

independent board members

Being Cautious About Independent Board Members

Supporting our entrepreneurs in the choosing of independent board members is something that has been front of mind for us recently as many of our companies have had the capability to add new blood to their Board of Directors. Fred Wilson had a great post...

The Top 3 Marriott Sales Lessons

After Bill Lennie gave his Top 3 Home Depot Sales Lessons last week, we returned to Columbia Business school where Brian King, the Senior Vice President of Sales at Marriott, gave his Top 3 Marriott Sales Lessons. Brian has been in the hospitality business for over twenty-five years....

book review of Under The Radar

Sunday B2B Book Review: Under The Radar by Robert Young

This Sunday we bring you a book review of Under The Radar by Robert Young. Written by the Founder & CEO of Red Hat, Robert Young chronicles the dramatic rise of the open-source movement and the emergence of Linux. If you don't know anything about Red Hat or the...

The Top 3 Home Depot Sales Lessons

After listening in last week on American Airlines' Top Two Sales Lessons, we returned again to Columbia Business School where Bill Lennie, Executive Vice President of Outside Sales & Service at The Home Depot gave his top three Home Depot sales lessons. Before we dive in, a little...

Key Steps for Interview Prep

The 6 Key Steps for Interview Prep

Legendary UCLA basketball coach John Wooden started each season by teaching his team one fundamental lesson: how to properly put on their socks and shoes. The basic premise of this was to solidify one of his favorite mantras, “Failing to prepare is preparing to fail.” The...

The Four Waves Of AI

As many folks who read our blog are well aware, we have been interested and invested in companies focused on AI for some time now. We write about the topic a fair amount and earlier this year covered some thinking about policy implications as AI...

Sunday B2B Book Review: Hit Refresh by Satya Nadella

Another Sunday here at Bowery Capital means another book review. This week we feature a book review of Hit Refresh by Satya Nadella. Nadella is a household name to everyone who reads our blog and likely needs no introduction. He became the third CEO of Microsoft...

The Top Two Airline Sales Lessons

The Top Two Airline Sales Lessons

In keeping with tradition, we returned last night to Columbia Business School to hear Johna Johnson, the Vice President of East Sales at American Airlines, offer her top two airline sales lessons. Johna has been active in the travel industry for over twenty-nine years and prior...

Bowery Capital Fellowship Program

Launching Into Year 3: The Bowery Capital Fellowship Program

After 2 successful summers of The Bowery Capital Sales Fellowship Program, we’re thrilled to embark on Year 3. Over the years, we’ve built strong relationships with career centers at universities such as Boston College, Stanford and Columbia, athletic departments at UVa, Penn and The University...

Book Review Of Subscribed

Sunday B2B Book Review: Subscribed by Tien Tzuo

This Sunday we feature a book review of Subscribed. Author Tien Tzuo is widely recognized as one of the thought leaders in the SaaS, founding Zuora in 2007. He built the business into a public company with 1,000+ customers, 1,000+ employees, and $100MM+ in revenue. Before Zuora,...

Maximizing Potential: Verizon Sales Lessons

Keeping in line with one of last week's posts, Startup Sales Lessons From The Beer Industry, we headed back to Columbia Business School where Ken Dixon, President of Consumer Sales & Service at Verizon, gave us his Verizon sales lessons. Before we get going, a little more...

sales learning curve

The Sales Learning Curve For Start-Up Companies

The sales learning curve is an important concept introduced by Stanford professors Mark Leslie and Charles Holloway roughly 12 years ago. It is a concept that we have borrowed from a lot here at Bowery Capital and believe it remains one of the more underrated...

SaaS revenue tools

Cool SaaS Revenue Tools We Are Noticing Lately

Our Acceleration Team spends a ton of time helping seed stage companies set up the right systems, infrastructure, and processes, to help them achieve product/market fit and hopefully outsized revenue growth. A big part of this effort is the recommendation of tooling that saves companies...

non-competes

Thinking About Non-Competes For Companies

For those that have been in the trenches of the talent wars going on in the technology ecosystem here in NYC we were encouraged to hear recently about the fact that WeWork had settled with the AG on their recent non-compete issues. As a result...

Quick Thoughts on Twilio Acquiring SendGrid

Quick Thoughts on Twilio Acquiring SendGrid

Twilio announced that it will be acquiring SendGrid, the world's first cloud-based email delivery platform, for $2B in an all-stock transaction. SendGrid has around 75,000 customers who use the platform to send roughly 45B emails per month, even handling APIs for companies like Uber and...

book review of behind the cloud

Sunday B2B Book Review: Behind The Cloud by Marc Benioff

We continue this Sunday with our book reviews from great business software leaders. This week, we give you a book review of Behind The Cloud by Marc Benioff. The book, published in 2009, is a compilation of Benioff's personal account on how he started Salesforce, the...

revenue meeting

Revenue Meetings For Early Stage Founders

One of the critical paths to success for any early stage business software company is revenue generation. If you don't achieve product/market fit you are either dead or in limbo. Most business software companies begin with "founder selling" where the founder does all of the...

Marketing Hacks For Founders

Marketing Hacks For Founders

When you first start off marketing your company and idea as a founding team, it is the ultimate exercise in cost-benefit analysis. There are so many things you can do, and many of them are both valuable and hard to measure. Additionally, many of these...

Sunday B2B Book Review: Winners Dream by Bill McDermott

We continue to find insight, history, and new approaches to B2B when reading books from best in class companies and their executives or founders. Learning from the experts in the areas that are core to our investment strategy is a great way to enhance critical...

startup sales lessons

Startup Sales Lessons From The Beer Industry

Startup sales lessons are key for getting an early-stage company off the ground, and there’s no better way to learn than from the experts. Despite that, the startup tech ecosystem tends to be relatively secluded with little cross communication from experts within other industries. This...

vertical SaaS marketing

Building Your Vertical SaaS Marketing Muscle

At Bowery Capital we spend a substantial amount of time investing in the next generation of vertical software businesses. We’ve made bets in companies like Fero Labs (manufacturing), Transfix (trucking), CredSimple (Healthcare), and MomentSnap (restaurants). We care about the themes and drivers of success in...

strategic planning

Strategic Planning For Early Stage Companies

As we enter the final quarter of the year one thing that starts to get on a founders mind is strategic planning for the upcoming year. You want to maintain your focus as an entrepreneur on what matters most. You want to keep your board...

improving late stage conversion

Improving Late Stage Conversion Through Role Playing Exercises

Improving late stage conversion is one of the toughest things for any startup founder seeking to build off of your early sales wins. Founders are excellent at getting through the initial pitch, qualification and demo phases of their sales process map. They can pitch the...

3 Considerations Before Promoting A Seller To Sales Manager

We’ve discussed AE Promotion Mapping in SaaS, and as we continue to think about career mapping for your sales team, it’s crucial that we address a very common mistake made in most growing SaaS organizations: Promoting a seller into management before they’re ready (or know...

Thoughts On Adobe Acquiring Marketo

Quick Thoughts On Adobe Acquiring Marketo

Adobe announced yesterday it entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75B. The company has around 5,000 customers and will become a key part of the overall Experience Cloud that Adobe sells to marketers. A...

Future Of Professional Services In SaaS

The Future Of Professional Services In SaaS

A lot has been written about the future of professional services in SaaS and in particular how this component of a software business continues to change. Tomasz Tunguz recently wrote a fascinating piece about how the economics of professional software have changed in the SaaS...

Top Tips For Recruiting Recent Grads

Helpful Tips For Recruiting Recent Grads

Though most colleges ended the school year in June, many recent grads who don’t go straight into investment banking, consulting or accounting don’t start actively looking for their first role until August or September. Beyond that, about 35-40% of recent college graduates are moving back...

Rise of the Digital Marketing Suite - 2018 Edition Market Update

Rise of the Digital Marketing Suite – 2018 Market Update

If you’re interested in reading the 2018 edition of the ‘Rise Of The Digital Marketing Suite’ you can find it here. In Q2 2014, Bowery Capital came up with a series of articles on the 'Rise of the Digital Marketing Suite'. We divided the digital marketing...

Bridging The Gender Gap In Venture Capital

Bridging The Gender Gap In Venture Capital

In April, we announced our participation in Project #MovingForward, an open-source directory that pools diversity, inclusion, and anti-harassment commitments from VCs. As part of our ongoing interest in the initiative, Bowery Capital releases an annual gender study, designed to measure and track gender diversity (or...

Zero-Rating Opportunities in B2B SaaS

Zero-Rating Opportunities In B2B SaaS

We recently discussed net neutrality's impact on innovation and AT&T’s acquisition of AppNexus. Today we are going to examine zero-rating opportunities in B2B SaaS. Zero-rating allows a user of an app to freely use the content without it counting towards their data cap. For example,...

AT&T's Acquisition of AppNexus: What It Means For Media

AT&T’s Acquisition Of AppNexus: What It Means For Media

While AT&T's recent acquisition of Time Warner was considered the latest blockbuster M&A deal of 2018, the company's expansion into new verticals continues. AT&T's acquisition of AppNexus, a digital advertising exchange, puts the longstanding telecommunications incumbent in competition with the likes of Facebook and Google,...

What To Make Of Increasing Startup Valuations

What To Make Of Increasing Startup Valuations

If you’re deep in the trenches of the startup space like we are, you’ve probably already read - or at least heard about - Fred Wilson’s recent post, The Valuation Obsession, which touches on an important question facing investors and entrepreneurs alike: what do higher...

Proving Content Marketing ROI

Effectively Proving Content Marketing ROI

Proving content marketing ROI (return on investment) has become increasingly important in recent years, especially as it becomes clearer how effective content marketing can be when compared to traditional marketing. It’s been shown that content marketing costs 62% less than traditional marketing, yet it generates...

Recent Workday Acquisitions

Our Thoughts On The Recent Workday Acquisitions

Chalk another one up for M&A. Early last week Workday, the company that offers HR and other back-office apps for businesses, acquired Adaptive Insights, a provider of business planning and financial modelling tools, to the tune of $1.55B. Adaptive Insights has filed for their IPO on May...

Ideas For Startups Selling To Hospitals

Ideas For Startups Selling To Hospitals

While the enterprise sales process is challenging regardless of industry, these challenges are all the more difficult when it comes to healthcare, which is why we’re outlining a few ideas for startups selling to hospitals. Firstly, why is healthcare particularly challenging to sell into? Perhaps most...