For those that follow the marketing automation space, Datanyze is recently out with one of the best in depth research reports to date showcasing the Marketing Automation Market Share of all of the vendors in the space. Venturebeat calls them the “Google of sales and marketing” and the company continually scans over 11 million of the world’s most-trafficked websites, looking for the little Javascript embeds and web tags that indicate the presence of an integrated SaaS technology – in this case a marketing automation system. This is one of the best ways to see how your start-up is positioned and who the real winners are so far in the space. Of interest to us were seeing guys like Leadlander and SALESmanago who we don’t see much. Others listed in the report were Hubspot, Marketo, InfusionSoft, Eloqua, Pardot, Act-on, Unica, VisiStat, DemandBase, Visual Revenue, VisitorTrack, ClickDimensions, LeadFormix, Optify, Visual Visitor, Performable, Net-Results, and Demandforce.
