Insights

Our latest perspectives on the issues that matter most in business software.

VAI 2

Emerging Playbooks For The Vertical AI Era

Vertical SaaS has evolved into Vertical AI and the approaches founders take to building companies have shifted accordingly. Here are four of the business models we are seeing Vertical AI startups gravitate towards as they explore what the next chapter of vertical software will look like. We are open to companies building under any of these frameworks, and the approach a company takes will largely depend on the type of customer they want to reach. This list isn’t meant to be exhaustive but think of it as a snapshot of what we are seeing as vertical AI investors in today's market.

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GTM Engineer blog

Maximizing GTM Efficiency with AI—Without Losing Control

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Beyond AI Assistants: How AI Is Quietly Rebuilding The Marketing Stack From The Inside Out

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GTM Engineer blog

Outsourced vs. In-House GTM Engineer: What’s Best for AI-Driven Sales Automation?

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The Rise of AI Coaching Tools: Reshaping Sales Enablement and Role Playing

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Why Founders Need to Build Their LinkedIn Presence

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The New Playbook: How AI & Automation Are Reshaping GTM Strategies

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Founding Five Bel

The Founding Five: Belsasar Lepe of Cerby

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SaaS Perspectives: Ray Rike (Benchmarkit & SaaS Barometer)

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Toolbox Trends 1

Toolbox Trends: Trigify

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Vertical Software Report January 2025

Opportunities in Vertical Software v6.0

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MA Action IQ Uniphore

ActionIQ + Uniphore

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Toolbox Trends

Toolbox Trends: Data Parrot

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