We are excited to announce our investment in Enata, an AI "second brain" for field sales. We recently led Enata's pre-seed round alongside Breakers VC, Stage 2 Capital, and SV Angel. This investment was informed by the opportunity we see in applying AI to one of the most underserved segments of the sales technology market: the hundreds of thousands of field sellers who spend their days on the road, meeting customers face-to-face, and managing their territories from their phones.
Enata was founded by Justin Bedard, Marty Moesta, and Smit Shah. Justin is a former field sales rep and sales leader who lived this problem firsthand. Marty and Smit bring deep AI product and engineering experience from Snorkel AI and Google. From our first meeting, we were impressed by the team's combination of technical depth, enterprise AI experience, and genuine understanding of the field sales workflow.
Field sales has been stuck with desk-first tools for too long. Reps lose hours to admin work, follow-ups slip through the cracks, and teams make decisions without a full picture of what's happening across the territory. Enata is built to help reps run their business from the road: capture what happened by voice, organize it automatically, and surface the next best action. Instead of digging through dashboards, PDFs, or stale email threads, reps can ask a question on the go and get an instant, grounded answer about their territory, accounts, and next steps.
With Enata, teams can capture visit notes and customer context by voice, keep a living record of relationship history and key account details across the territory, and turn scattered updates into organized follow-ups so nothing slips. Unlike coaching tools designed for compliance monitoring, Enata is built for high-performing sellers who want a second brain to help them cover their territories more effectively. The product is mobile-first, consumer-grade, and designed to be delightful for individual reps. Over time, Enata's territory data becomes a living system of record, preserving context through account transitions and surfacing insights that were previously invisible to management.
Enata is built for teams selling in industries where relationships and in-person coverage matter most, including medical aesthetics, medical device, pharma, CPG, and beverage. These verticals represent hundreds of thousands of relationship-driven field sellers who have shown a willingness to pay for tools that save them time and help them hit quota. As AI drives more inbound activity through phone, email, and Zoom, the ability to show up in person will become even more valuable, a tailwind for field selling and for tools like Enata that make field teams more effective.
We are grateful to partner with Justin, Marty, and Smit as they build the AI infrastructure that will power the next generation of field sales. Their combination of technical excellence, domain expertise, and ambitious vision makes them exactly the kind of founders we seek to support. We look forward to the journey ahead as Enata transforms how field sellers work.
Enata is based in San Francisco.
