We’re pleased to announce the Bowery Capital 2020 Startup Sales Stack Report! This report is meant to serve as a guiding framework for anyone evaluating sales solutions. Whether sales, marketing, customer success or management, if you’re thinking of using or buying software to optimize customer…
Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit)
We’re back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points.
For some context, here are three key themes we’ll see throughout the day, as shared by our very own @MikeBrownJr just now:
The changing of the guard: We’ve said it once, and we’ll see it in 2015 again and again. The converging strategies of the CMO and CTO will lead to a new role: The Chief Marketing Technology Officer. The new-age Digital Decision Maker who will lean on engineering by leading into the next generation of client sales and subsequent customer acquisition.
The shrinking sales cycle: The buying cycle is getting shorter and shorter. As such, we will see P&L decline. It’s becoming the Biz Dev exec’s role to make these buying decisions, especially as the BD role becomes more technologically inclined and ROI defined.
Smarter buying decisions: Customers are smarter than ever before. They are over inundated with data, and can consequently make more informed decisions. For sellers, it’s a matter of breaking through the clutter of this data and merchandise actionable insights.
Follow along here and @BoweryCapital #BCsummit on Twitter for live coverage of the key tips and tricks of the marketing & sales trade.
Danger ahead! Lately we’ve observed some obvious, and also not-so-obvious challenges in pitching a product that sells into the SMB segment to VCs. While the total addressable market for SMB B2B SaaS products may be huge in terms of numbers of customers, this is almost…