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A Field Guide To Vertical Software

Patrick Mc Govern

Patrick McGovern

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Michael Brown

February 21, 2024
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Over the last year, we have been interviewing founders of today's leading vertical SaaS businesses in a series we call Vertical Visionaries. At Bowery, we have been investing in vertical software since Fund I and we are true believers in the business model. Below, we have compiled the interviews completed to date in our Vertical Visionaries interview series, as well as some of our internal research on the topic. Our aim is to update this periodically to give founders and investors additional perspective around today's vertical SaaS trends.


Conversations With Founders


Ali Javid (Wrapbook). Ali and Wrapbook are building vertical software for the project economy with a focus on the entertainment sector. Today, Wrapbook offers best-in-class digital payroll and accounting software for entertainment production settings, enabling producers to pay crew members more easily and manage their production costs in real time.


Songe LaRon (Squire). Songe and Squire are the first business management platform with a laser focus on barbershops. Squire acts as the operating system for thousands of barbershop owners, giving them a full suite of tools to handle operational tasks like booking, scheduling, POS, CRM, payroll, and much more.


Jonathan Rat (Archy). Jonathan and Archy drew upon his family connections to the dental sector and his time at Uber to build a modern OS for dental practices. Archy is a cloud-native, HIPAA-compliant practice management system that can help dentists run their businesses more efficiently and offers automation around practice needs like scheduling, insurance, lab tracking, and reporting.


Berk Birand (Fero Labs). Berk and Fero Labs are on a mission to use AI to make the global industrial sector more efficient and sustainable. Berk joined us to talk through profitable sustainability and Fero's role in today's industrial manufacturing landscape.


Sasha Novakovich (Alchemy). Sasha founded Alchemy to offer modern, cloud software to chemical and material science businesses. With Alchemy, industry laboratories can track past experiments much more efficiently and can leverage AI-driven simulations to speed up new product development. Sasha joined us to share some the insights she has gained from scaling Alchemy over the past few years.


Internal Research


Surveying Vertical SaaS: Key Metrics for Success. We have come up with a list of key metrics to measure vertical SaaS success. This can serves as a guide for vSaaS founders when thinking about what to track.


If you liked “Vertical Visionaries” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.