The 2021 Startup Sales Stack Report

The 2021 Startup Sales Stack Report

January 27, 2022


We’re pleased to announce the Bowery Capital 2021 Startup Sales Stack Report!

This report, in partnership with G2, is meant to serve as a guiding framework for anyone evaluating sales, marketing, customer success or management software solutions. We hope it will also be insightful for any parties interested in learning more about the sales & marketing automation landscapes, from investors to advisers to prospective employees.

We've ranked tools accross different 15 categories from email template builders, sales coaching tools, CRM, marketing automation, sales analytics, and more. We've included recommendations from Wendi Sturgis (Cleverbridge, Yext), Rich Liu (Lattice, TripActions, Mulesoft), Pete Kazanjy (Atrium, author of "Founding Sales") and other market leaders. This year is our sixth edition of the report.

Click here to download the report


The Bowery Capital team thinks about the startup sales stack on a daily basis from three separate angles.

First, sales software is core to our portfolio support platform: we work closely with every one of our founders to build an optimal enterprise sales infrastructure from the ground up.

Second, it factors heavily into our diligence process: sales tools are critical to keeping acquisition costs low and sales cycles short, and we always evaluate how a startup has (or plans to) leverage them as they go to market.

Third, the sales stack is an area of potential investment for Bowery Capital: we focus exclusively on enterprise software. Our team, therefore, has developed a unique view on the startup sales stack and we are exposed to innovative new solutions continually.

It’s important to note here that the list of tools in this Sales Stack Report isn’t exhaustive; we had to leave out some great solutions that are also worth considering. Though we worked hard to cover the full landscape, the truth is that each of these 15 categories could probably be expanded into a 100-page guide in its own right. But we believe this year’s 2021 update of the Startup Sales Stack Report will provide a great starting point for any early-stage founder, salesperson or startup stakeholder looking to take their sales infrastructure to the next level. Lastly, we welcome any feedback or suggestions for the next go-around. Feel we misrepresented a product feature or pricing structure? Are we missing your favorite tool or startup? We would greatly appreciate if you could please submit all of your comments and feedback directly via LinkedIn, Twitter, or Email so that we can use them to improve the report for future years. Thanks and we hope you enjoy!

If you liked “The 2021 Startup Sales Stack Report” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.

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