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4 Quick Sales Tips For Closing Your Year With A Bang

4 Quick Sales Tips For Closing Your Year With A Bang

As the end of the year rapidly approaches, it’s hopefully a time of celebration for business leaders at growing startups. It can also be a time of high pressure, especially if you’re a new leader at one of the hundreds of companies that received seed...

5 Ways Technology Will Change the Manufacturing Sector

5 Ways Technology Will Change the Manufacturing Sector

Accounting for almost 12% of the United States’ GDP and 9% of the workforce, there is no denying that the manufacturing industry is massive - $2.18 trillion to be precise. Additionally, a recent Forrester report projects the sector’s budget for technology will increase to 2%...

5 Key Factors To B2B Vertical Marketplace Success

5 Key Factors To B2B Vertical Marketplace Success

After reviewing over 100 B2B vertical marketplaces and deep diving into 35 of them, there was one defining aspect to all of these companies. These particular B2B vertical marketplaces had to figure out one key aspect: how to incentivize demand and/or supply to adopt and...

4 Benefits of Creating a Product Certification Program

4 Benefits of Creating a Product Certification Program

Many B2B software companies have created a product certification program as a way to educate their user base and simultaneously promote their brand. Some commonly known certifications include the HubSpot Inbound Marketing Certification and the Salesforce Certified Administrator. These programs typically consist of recorded classroom-style...

Evaluating SaaS Startups As Potential Vendors

Evaluating SaaS Startups As Potential Vendors

Today, even the largest enterprises are working with startups. While F500 procurement processes are still a tough go for young businesses, corporations are recognizing that adopting cutting edge technology early—while a potential risk—is a form of innovation in its own right. Inking a good deal...

Modeling Your Startup’s Future: Template for SaaS Startups

Modeling Your Startup’s Future: Template For SaaS Startups

"Modeling Your Startup's Future: Template for SaaS Startups" by Mike Simmons (CEO & Founder of CredSimple) originally appeared on Medium on August 17, 2017.   A lot of entrepreneurs/founders don’t start out as a ‘finance guy/gal’. Nevertheless as founders, the company’s financial future is in our hands....

IPO

How To Tell When A SaaS Startup Is Ready For IPO

If you’re a founder, early employee, or investor of a growing SaaS startup, chances are that the word “Exit” has crossed your mind. Generally, you have two options: get acquired or IPO. While the former has long been a viable option, the public market for...

religion software

Emerging Vertical Software Deep Dive – Religion Software

We at Bowery Capital released the 2016 edition of Opportunities In Vertical Software in November, which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each of these ten verticals in the coming years as well as...

wellness software

Emerging Vertical Software Deep Dive – Wellness Software

We at Bowery Capital released the 2016 edition of Opportunities In Vertical Software in November, which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each of these ten verticals in the coming years as well as...

cannabis software

Emerging Vertical Software Deep Dive – Cannabis Software

We at Bowery Capital released the 2016 edition of Opportunities In Vertical Software in November, which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each of these ten verticals in the coming years as...

aerospace software

Emerging Vertical Software Deep Dive – Aerospace Software

We at Bowery Capital released the 2016 edition of Opportunities In Vertical Software in November, which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each of these ten verticals in the coming years as well as technology shaping the...

MindBody - Vertical Software

BC Startup Sales Podcast – Go-To-Market Considerations In Vertical Software with Stephanie Jennings (MINDBODY)

This week, the Bowery Capital team hosted Stephanie Jennings, SVP of Sales at MINDBODY, to discuss “Go-To-Market Considerations In Vertical Software.” MINDBODY provides cloud-based business management software for the wellness services industry, helping studios of all types--yoga, pilates, personal training, dance, martial arts, spas, salons--to better service their...

Unsplash Photo - Customer Health

Measuring Customer Health with Allison Metcalfe (LiveRamp)

Last week on the Bowery Capital Startup Sales Podcast, we hosted Allison Metcalfe, VP of Customer Success at LiveRamp, to discuss using cohort analyses for customer health. Allison shared her experience using cohort analyses, amongst other metrics and exercises, to properly track the health of her customers....