Insights | Podcasts

BC Startup Sales Podcast - Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)

June 22, 2022
Baxter Lanius Alternative 001

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This week we had Baxter Lanius, CEO and Founder at Alternative join the Bowery Capital Startup Sales Podcast to discuss how he is building a sustainable, profitability focused startup.

Topics include:

  • The difference in a Private Equity vs Venture Capital mindset
  • Strategies for fundraising and scaling in a bear market
  • Why he made the jump from investor to founding and building a company.

Big thank you to Baxter for coming on the podcast and sharing his insights with us!


Baxter is a former private equity principal, building an early-stage fintech company, Alternative. Alternative offers flexible B2B payment solutions, empowering your customers to pay over time, while you get paid upfront.

If you liked “Building a Start-Up in a Bear Market” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.