Building Your Customer Advisory Board with Leslie Brand (Alation)

Building Your Customer Advisory Board with Leslie Brand (Alation)

October 19, 2022

This week we had Leslie Brand, the former Senior Director of Corporate Marketing at Alation join the Bowery Capital Startup Sales Podcast to share her experiences building customer advisory boards.

Topics include:

  • What is a Customer Advisory Board (CAB) and how can your company utilize this tool.
  • How do you find great CAB members? What are the pitfalls and things to watch out for in recruitment?
  • Thinking through compensation, time commitment, and interaction of the CAB.
  • ROI metrics that matter with CABs and how to think about CABs as a broader part of your marketing, sales, and CS departments.
  • What companies are doing CABs right. What companies are doing CABs wrong.


Big thank you to Leslie for coming on the podcast and sharing her insights with us!

If you liked this episode of "Building Your Customer Advisory Board" with Leslie and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.

Leslie is a well-rounded, customer-obsessed marketing leader who is passionate about bringing innovative products to market and thrives in a fast-paced environment. She just finished up a four year term at Alation running various marketing teams for the company. Alation is a data catalog tool that helps organizations identify, understand, and manage their data assets. While at the company, Leslie helped build and run the teams responsible for customer insights, customer advocacy and content, customer lifecycle marketing, public relations, demand generation, the RevAlation user conference, and analyst reporting. Prior to Alation, Leslie ran marketing for Capriza and was responsible for the strategy and execution of content and customer marketing that supported demand generation, go-to-market initiatives, sales, thought leadership, and PR. Before Capriza she supported and ran marketing functions at companies like Wheelhouse Software, RestaurantPro, and eGreetings. She began her career at Ziff-Davis and holds a B.A. in Communications from SUNY Oneonta.

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