At Bowery’s recent annual Marketing Summit, we were joined by Andrea Kayal, CMO at Electric, to talk about “Scaling Marketing From $5M to $50M.” Below we have summarized some of the key takeaways: 1. Get on the same page as the CEO and CFO about…
Read MoreLast month at Bowery’s annual Marketing Summit, we were joined by Amit Makhani, VP of Growth at BentoBox and Eric Vreeland, Head of Marketing Lead at People Data Labs, to talk about “Marketing During a Pivot.” You can find the full video replay of their…
Last month at Bowery’s annual Marketing Summit, we were joined by Bill Macaitis, Former CMO, CRO, & Board Advisor of Slack, and Zach Sims, Co-Founder & CEO of Codecademy, to give us “The Full Scoop on Bottoms-Up Marketing.” You can find the full video replay…
Last month at Bowery’s annual Marketing Summit, we were joined by Marybeth Sheppard, SVP of Marketing at SEVENROOMS, and Marco Marandiz, Former Head of Marketing at Elliot, to talk about “B2B SaaS Branding.” You can find the full video replay of their session below (or…
Last month at Bowery’s annual Marketing Summit, we were joined by Jess Vogol, VP of Growth Marketing at Movable Ink, and Caroline Buck, VP of Marketing & Partnerships at Wizeline, to talk about “How to Build Your ABM Strategy.” You can find the full video…
Last month at Bowery’s annual Marketing Summit, we were joined by Meghan Gill, VP Sales Operations at MongoDB, and Jahira Martins, Manager of Automation and Marketing Operations at MongoDB. In their session, Jahira and Meghan took viewers under the hood of sales and marketing at…
Danger ahead! Lately we’ve observed some obvious, and also not-so-obvious challenges in pitching a product that sells into the SMB segment to VCs. While the total addressable market for SMB B2B SaaS products may be huge in terms of numbers of customers, this is almost…
This week the Bowery Capital team hosts Sangram Vajre, the Co-Founder and CMO of Terminus, to talk about winning strategies in account based marketing. Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Sangram Vajre, co-founder…
This week the Bowery Capital team hosts Georgiana Laudi, the VP of Marketing at Unbounce, to talk about how to build a customer focused content strategy. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on…
This week the Bowery Capital team hosted Allen Gannett, Founder and CEO at TrackMaven, to talk about early content marketing for SaaS startups. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. In our podcast, Allen and…
