B/

mParticle

“As for protecting one’s private data, the industry tools don’t even exist yet” The velocity of growth in the mobile ecosystem has been enormous over the past few years. Driven by Generation Touch we have a whole new ecosystem with various tools and services that…

January 23, 2020 Read More

Wizeline

As many readers know, Bowery Capital’s thesis focuses on the notion that internet natives will drive over $350B+ of IT spend shifts by 2020. We focus our thesis a lot around the next generation of CMO, CTO and CIO tools but as most people know…

August 12, 2019 Read More

TrackMaven

2012 could have been described as the year of marketing automation. We saw the rise and spectacular exit of several prominent SaaS marketing management platforms, including Vitrue, Wildfire, Buddy Media and Eloqua, amongst others. Reflecting on several billion in marketing tech exits that year…

July 12, 2019 Read More

Welcome Eric Vreeland

I first met Eric Vreeland in 2010 when he was a student at Princeton University. He was writing his senior thesis on syndication in the venture capital business and what effect it had on investment opportunities and deal flow. I was struck by the topic…

July 12, 2019 Read More

Carnival Labs

We talk to CMOs a lot. In the past three years we have had many ask for help in thinking about marketing IT solutions for two major areas of growth in their business: mobile and video. With spend in the mobile category well into the…

January 9, 2017 Read More

What Bowery Capital Means To Us

When you first visit the Bowery homepage, you see our logo, which looks something like this: B/. The B, of course, speaks to our namesake and home neighborhood (Bowery) here in NYC. If you aren’t familiar with the story, it’ll suffice to say that the…

January 9, 2017 Read More