TrackMaven
2012 could have been described as the year of marketing automation. We saw the rise and spectacular exit of several prominent SaaS marketing management platforms, including Vitrue, Wildfire, Buddy Media and Eloqua, amongst others. Reflecting on several billion in marketing tech exits that year…
July 12, 2019
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Welcome Eric Vreeland
I first met Eric Vreeland in 2010 when he was a student at Princeton University. He was writing his senior thesis on syndication in the venture capital business and what effect it had on investment opportunities and deal flow. I was struck by the topic…
July 12, 2019
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Modeling Your Startup’s Future: Template For SaaS Startups
“Modeling Your Startup’s Future: Template for SaaS Startups” by Mike Simmons (CEO & Founder of CredSimple) originally appeared on Medium on August 17, 2017. A lot of entrepreneurs/founders don’t start out as a ‘finance guy/gal’. Nevertheless as founders, the company’s financial future is in…
August 21, 2017
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Carnival Labs
We talk to CMOs a lot. In the past three years we have had many ask for help in thinking about marketing IT solutions for two major areas of growth in their business: mobile and video. With spend in the mobile category well into the…
January 9, 2017
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What Bowery Capital Means To Us
When you first visit the Bowery homepage, you see our logo, which looks something like this: B/. The B, of course, speaks to our namesake and home neighborhood (Bowery) here in NYC. If you aren’t familiar with the story, it’ll suffice to say that the…
January 9, 2017
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Introducing Bowery Capital President’s Club
For about a year now I have been asked for ways to help our CEOs with incentives and rewards outside of monetary compensation. How do I keep my best talent and incentivize them outside of money? What can I do to have a leg up…
January 9, 2017
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#BCsummit: CMTOs, Smart customers & more
Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit) We’re back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points. For some context, here are three key themes we’ll see throughout the day, as shared by our very…
January 9, 2017
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#BCsummit: How Namely made a name for itself
If you’re based in New York like us, you probably first heard of Namely from hailing a cab, taking the subway or simply walking by a bus stop kiosk. Namely – the HR & payroll technology – kicked off the trend of digitally savvy startups…
January 9, 2017
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