Insights | Podcasts

Buyerside Chat with Chad Wonderling (Salesloft)

March 23, 2022

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This week we had Chad Wonderling, SVP and Chief Accounting Officer at Salesloft join the Bowery Capital Startup Sales Podcast to share his experience as a buyer from organizations like Salesloft, Rubicon, and Ceres Global.


Topics include:


  • What is a CAO and how is it different to other finance roles
  • What makes an outbound email stick out
  • How to use LinkedIn to build relationships with prospects
  • Why sales is a lot like dating


Big thank you to Chad for coming on the podcast and sharing his insights with us!

If you liked this episode of "Buyerside Chat" with Chad and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.

I’m extremely proud to work at Salesloft, an Atlanta-based SaaS company that provides the most complete Sales Engagement platform in the industry. It is a privilege to lead Salesloft’s accounting efforts and play a significant leadership role in building and scaling our finance team.

I joined Salesloft in 2018, as the company was beginning its build-out of its finance and accounting infrastructure. Since joining, we’ve successfully acquired and integrated three business combinations, performed an accounting ERP migration, implemented a number of key business technologies to support our growth, and played critical roles in our Series D & E fundraises, all while successfully transitioning from a regional accounting firm to a Big Four auditor.

Prior to SalesLoft, I spent eight years at two high-growth companies that were both disruptive in their respective industries. At each company, Rubicon Global (venture-backed) and Ceres Global Ag Corp. (publicly traded on the TSX as “CRP”), my areas of focus were around building and developing finance teams that could scale, adequately support, and play key roles in being a strategic partner to the business as we were experiencing hyper-growth.

I started my career at KPMG, in Minneapolis, MN, where I spent 3 years in their Audit & Assurance practice. I have a bachelor’s degree in accounting from Winona State University, in Winona, MN, where I graduated summa cum laude in 2007.

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