This week, the Bowery Capital team hosted Cory Treffiletti, Chief Marketing Officer of Voicera, to discuss “Partner Marketing Strategies at the Early Stage.” Voicera is the platform behind Eva, an AI-powered Enterprise Voice Assistant. In today’s episode, Cory and I discuss how startup leaders can leverage partners–customers, complementary startups, and even investors—to jump start marketing efforts in a cost-effective way.
In today’s podcast, we’ll walk through Cory’s approach to a successful early-stage partner marketing effort. We begin where most startup leaders would: how do you go about identifying who potential partners even are? You’ll learn how to leverage not only traditional channel partners, but also customers, technology partners, vendors, and even investors. Next, we address the three key partner marketing disciplines, as Cory sees them: Sales Enablement, Content Development, and Co-Marketing.
By the end of the episode, you should walk away with a good understanding of how you can use partners to develop a high return on marketing investment even at the early stages, when marketing budgets are scant. Especially for Seed enterprise startups, today’s podcast is a must-listen. If you enjoyed “Partner Marketing Strategies at the Early Stage,” learn more below, and make sure to subscribe for a new episode every week!
Cory Treffiletti is the CMO of Voicera. Voicera is a strong addition to the emerging class of human-machine collaboration platforms seeking to usher in a new era of enterprise productivity. Eva—the company’s AI voice assistant—takes notes and identifies action items & decisions in meetings automatically, enabling teams to focus on collaboration and problem solving rather administrative work. Founded in 2016 and based in Menlo Park, the company has raised $20MM in total, closing its Series A financing about a month ago (March 2018). The company was previously known as Workfit.
Previously, Cory served as CMO for the Oracle Data Cloud, the latest role in a nearly 4-year leadership stint at Oracle. Prior to that, he was SVP of Marketing at BlueKai, a role he assumed after nearly 20 years in various roles at startups and agencies in the Silicon Valley ecosystem. Cory is a Board Member of the Data & Marketing Association (DMA), and previously served on the Board of the Ad Council and Advertising Research Foundation.
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