Bowery Capital > Podcasts  > BC Startup Sales Podcast – Startup Sales Hiring: Potential Over Pedigree with Jessica Barrett (pymetrics)
Startup Sales Hiring

BC Startup Sales Podcast – Startup Sales Hiring: Potential Over Pedigree with Jessica Barrett (pymetrics)

This week we had Jessica Barrett, Managing Director, North America Sales at pymetrics, join us on the Bowery podcast to talk about “Startup Sales Hiring: Potential Over Pedigree.”

Here are some of the main questions and ideas we discussed in the podcast:

1. Jessica’s journey from IC to sales leader and navigating her career at a high-growth startup

2. What do we mean by “potential over pedigree” and why is hiring primarily based on someone’s experience and previous company not always a good idea?

3. How did Jessica apply this methodology when building the initial BD/Sales team at pymetrics and what were some of the best practices she used to build out a thorough hiring process?

4. How do you create the right balance in the startup sales hiring process between someone’s experiences and previous roles with their adaptability to learn and grow into their overall potential?

5. When does hiring potential over pedigree not hold true – certain roles, levels of seniority, stages of company growth? Does it depend on whether you’re looking to hire a general “athlete” or a more specialized role?

6. What are some common mistakes startups make when going about their sales hiring and how can they avoid them?

Big thank you to Jessica for coming on the podcast and sharing her insights with us!


Startup sales hiringJessica Barrett is the Managing Director of North America Sales at pymetrics, where she leads a team of Enterprise Account Directors and manages some of pymetrics’ most strategic global clients. As pymetrics’ first BD/Sales hire, Jessica led initial efforts to establish the BD/Sales team, GTM strategy, and operations, as well as landed many of the company’s first enterprise deals with global F500 organizations. Prior to pymetrics, Jessica was an Associate at JPMorgan working closely with various executives across the Private Bank and Asset Management businesses.


If you liked “Startup Sales Hiring: Potential Over Pedigree” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog.

Evan McElwain
Evan McElwain
Evan is the Director of Growth at Bowery Capital based in New York. He works directly with our founders to implement strategies, processes, and internal technology to enable their early sales, marketing, and customer success efforts. Prior to joining Bowery Capital, Evan worked across several teams at Rocketrip including Sales, Strategy & Ops, Product Management, and most recently as the Director of Strategic Partnerships where he led partner channel sales strategy and product partnerships. Previously Evan was at J.P. Morgan in Hong Kong where he advised institutional investors across US and EMEA equity markets. Evan concentrated in Economics and Asian Studies as an undergrad at Cornell University.
Jessica Bernido
Jessica Bernido
Jessica is the Director of Talent at Bowery Capital based in New York. She works closely with our founders on their human capital programs and hiring strategies. Prior to joining Bowery Capital, Jessica was the Head of People and Talent at Rocketrip where she built and led recruiting, human resources and subsequently ran office management. Previously, she worked at a boutique recruiting agency, Clarity, where she focused on corporate recruitment for creative agencies and tech startups, including Wieden+Kennedy, Shutterstock, and Blue Apron. Jessica holds a Bachelor of Business and Commerce, majoring in Human Resource Management and Industrial Relations from the University of Western Sydney.