Bowery Capital > Podcasts  > BC Startup Sales Podcast – Effective Communication at Scale with Ralph Barsi (ServiceNow)
Effective Communication at Scale with Ralph Barsi (ServiceNow)

BC Startup Sales Podcast – Effective Communication at Scale with Ralph Barsi (ServiceNow)

This week, the Bowery Capital team hosted Ralph Barsi, Global Sales Development Leader at ServiceNow, to discuss “Effective Communication at Scale.” ServiceNow is a cloud computing company, based in Santa Clara, CA. ServiceNow’s applications automate, predict, digitize and optimize business processes and tasks, from IT to Customer Service to Security Operations and to Human Resources, creating a better experience for your employees, users and customers while transforming your enterprise.

Ralph Barsi is the Global Sales Development Leader at Silicon Valley-based ServiceNow, where he leads teams of account development representatives in 11 cities across the globe. Ralph regularly speaks and writes about sales and leadership and is recognized among the top inside sales leaders in the technology industry. Ralph also serves on the Board of Directors of The Gable Heart Beats Foundation, a non-profit organization whose community of musicians, athletes, entertainers, and influencers raises awareness of heart diseases and helps save lives.

On the podcast we discuss the importance of maintaining effective communication within an organization and tactical steps that companies can employ to become more structured in their communication with employees. As your SaaS business and particularly your sales team grows, both the frequency and cost of employee miscommunication escalate. Thankfully, Ralph is here to break down the common pain points SaaS businesses face and offer some suggestions for you to create more effective communication channels within your teams.

Ralph walks through the end-to-end process of creating a successful communication plan, including creating objectives, implementing the plan, and tracking progress against those objectives. We dig in on the right time in a company’s life to implement structure around your communication, and the right tools to use for implementing and tracking your communications at scale.

If you enjoyed “Effective Communication at Scale,” check out other relevant posts from the Bowery Capital Blog. If you haven’t already, subscribe to the podcast to get all our new content each week!


Loren Straub
Loren Straub
Loren is a Principal at Bowery Capital based in New York. Prior to joining Bowery Capital, Loren was an Associate in the Investment Banking Division at Goldman Sachs where she participated in a number of equity, debt and M&A transactions, predominantly in the enterprise software and internet sectors. Prior to Goldman Sachs, Loren worked at Groupon in the Corporate Finance Division where she built and led the initial Investor Relations department and subsequently ran Financial Planning & Analysis for the company’s 12 countries in APAC. Loren started her career at Activision Blizzard in the Investor Relations department. Loren has a B.S. in Communication from Boston University.