The Bowery Capital team hosted Jed Alpert, SVP of Marketing at 1010Data, for a discussion on “Effective SaaS Case Studies and White Papers.” 1010Data’s data insights and analytics cloud platform helps 750+ blue-chip clients make sense of trillions of data points on the regular. In this episode, Jed details 1010Data’s systematized content marketing playbook and his approach to driving organic traffic and mentions with strong content marketing. Content marketing, especially in regard to writing effective SaaS case studies and white papers, has changed for the modern content marketer. From getting customer permission to outlining effective channels for distribution, Jed explains everything his team does that goes into effective SaaS case studies and white papers in his chat with us.
Jed, who started his career in a traditional consulting and business school trajectory and has gone on to experience a handful of “accidental non-profit” startups through the dot-com bubble, has more than 20 years of global B2B technology marketing experience. Ever since 1010Data brought him on in 2012 to build their marketing department, Jed has structured a systematic approach to case study and white paper content marketing that regularly places 1010Data’s brand in press mentions and media outlets.
1010Data bootstrapped itself as a cloud SaaS big data business in 2000, before anybody knew what those terms meant. Their customers span a broad spectrum of industries, including retail, consumer packaged goods, financial services, healthcare and telecom. A quick glance at their sample customers is jaw-dropping: firms such as P&G, Coca-Cola, Credit Suisse, 3M, and Purina rely on 1010Data for actionable insights from very large amounts of data more quickly, easily and less expensively than other solutions.
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