BC Startup Sales Podcast – Marketing Stack Essentials with Jen Grant (Looker)

This week, the Bowery Capital team hosted Jen Grant, CMO at Looker, to discuss “Marketing Stack Essentials.” Founded in 2011, Looker is a business intelligence software and big data analytics platform that helps you explore, analyze, and share real-time business analytics easily. Approaching the Business Intelligence industry in a new way, Looker believes that businesses can only thrive when information is easily accessible and consistently defined across the entire organization. Looker’s customers include industry leaders like Kohler, Nordstrom, Lyft, Athena Health, and Spotify, amongst others.

As the CMO at Looker, Jen Grant brings over 20 years experience in software product marketing and consulting at premiere companies like Looker, Box, Google, Oracle and more. Specializing in building powerhouse brands from the ground-up through press, thought-leadership, tight positioning and word-of-mouth marketing, she is one of the rare marketers that has also developed expertise in B2B demand generation and analytics. Experienced in B2B and Enterprise Marketing; scaling companies from 0 to 100M in revenue, and leading strategy at the executive level, she loves technology that changes people’s lives for the better.

In today’s episode, Jen joins us in the studio to discuss everything from her early brief career as an actress with voiceover skills (no pressure on us!) to building marketing tool stacks that work well now, and scale smoothly later. Jen challenges us to think about where we put our precious marketing budget, and who owns those tools within your organization so that you’re actually getting your money’s worth. A critical part of the discussion was centered around digging in on the variety of places you can go to learn about your tools – from Facebook Groups to G2 Crowd, and the order in which you should be implementing your stack. Finally, we finished up by asking Jen “If you had only one marketing tool to use for the rest of time, what would it be?”, and she gave us sound advice here without hesitation. Tune in to find out which one tool she would use and hear more from Jen Grant!

If you liked “Marketing Stack Essentials” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog. If you haven’t already, subscribe to the podcast to get all our new content each week!