This week, the Bowery Capital team hosted Bobbi Jo Price, Head of Sales at ClearCare, to discuss “Organizational Restructuring As You Move Upstream.” ClearCare is a front-to-back office software solution for private duty home care agencies. ClearCare’s web and mobile platform offers scheduling, integrated telephony, two-way caregiver messaging, and marketing tools that help streamline care planning and automate back office tasks. Bobbi Jo Price has fifteen years of experience building and managing high performing sales organizations. Prior to ClearClare, she was the Director of Sales at PointClickCare, where she lead PointClickCare’s sales expansion efforts into the Assisted Living Market. Bobbi worked previously in various sales and account executive roles at Granicus, Roth Staffing, Williams & Fudge, and Account Control Technology. Throughout her career in sales, Bobbi has developed good sales people to great sales people, helped two companies find, create, and execute in new markets, and restructured sales organizations to reach top performance.
Bobbi joins us to discuss the difficult task of organizational restructuring as you move upstream and how to restructure your sales team for high ACV sales, a process many startups find themselves undergoing as their product moves upstream. She walks us through everything from the differences between low and high ACV selling, the sales team retraining that this transition requires, coordinating sales and on-boarding efforts, and managing expectations across departments. We also talk about when a startup should be looking to hire outside sales talent versus promoting existing members during this transition to enterprise clients. Lastly, we touch upon effective strategies for maintaining employee morale during the ups and downs of this restructuring process. This topic of organizational restructuring as you move upstream comes up a lot and we hope you enjoy it.
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Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. Topics include:
1) What separates a good email from one that gets instantly deleted?
2) How to do effective research on your prospect before reaching out.
3) What should you know about the company before your first conversation?
4) Why coming into a meeting with a hypothesis is better than a blank page.
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