This week, the Bowery Capital team hosted Nick Romito, the Founder and CEO of VTS, to discuss “Perfecting the Sales Script”. VTS is an asset management and leasing platform built to provide real-time portfolio analytics to the top landlords and brokerage firms in the world. VTS allows brokers and owners to manage deal activity, identify trends and quantify portfolio performance from their desktop or mobile device. In this episode of the Bowery Capital Startup Sales Podcast, we dig in with Nick on developing the sales script, training your sales team on the script, and modifying it over time to ensure you’re staying ahead of your competition. We cover some of the necessary components of the script and also some topics to avoid (competition!).
Before launching VTS, Nick worked as a commercial broker and tenant and landlord representative for Murray Hill Properties and AM Properties. Realizing there were no technology platforms to help centralize leasing activity, analytics, and marketing, Nick started working on VTS. In the early days of VTS, Nick was the only sales person, making cold calls, knocking on doors and pitching his idea with an iPad in hand. He wrote the initial sales script for them and has been iterating on it ever since. It seemed only appropriate to have Nick on the show to talk to us about perfecting the sales script! We hope you enjoy.
If you liked “Perfecting the Sales Script” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog. If you haven’t already, subscribe to the podcast to get all our new content each week!
Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware. Topics include:
1) What separates a good email from one that gets instantly deleted?
2) How to do effective research on your prospect before reaching out.
3) What should you know about the company before your first conversation?
4) Why coming into a meeting with a hypothesis is better than a blank page.
Follow the Bowery Capital Startup Sales Podcast for more like this.