BC Startup Sales Podcast – Prospecting Methods For Commercial Real Estate with Max Spitalnick (Hightower)

BC Startup Sales Podcast – Prospecting Methods For Commercial Real Estate with Max Spitalnick (Hightower)

April 9, 2020

Max Spitalnick Picture2Prospecting is something that every sales executive thinks about constantly. The goal of prospecting is always the same: convert prospective customers into current customers. However, successful prospecting methods may differ by industry and today we had Max Spitalnick on the Bowery Capital Startup Sales Podcast to discuss some of the unique prospecting methods for commercial real estate. Max is a Sales Executive at Hightower. For those that do not know, Hightower is a leading commercial leasing management platform that enables brokers and owners to better conduct their end-to-end leasing workflow. The platform allows CRE professionals to collaborate with their teams, manage important files, and update deals all in real-time from the web and mobile devices.

Today, Max spoke with the Bowery Capital team about some of the unique prospecting methods he has found to be successful for selling into the commercial real estate industry. We cover everything from identifying the target customer, nurturing that customer and even how to navigate through some of the common sales blockers to ultimately close a deal. We also touch on some of the specific industry challenges in prospecting and how Max has been able to overcome these. Lastly, we closed out the discussion with some of the negotiation tactics that Max and his team use when they get stuck in the prospecting phase for too long.

If you liked “Prospecting Methods for Commercial Real Estate” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog. If you haven’t already, subscribe to the podcast to get all our new content each week!

Related Blogs

Buyerside Chat with Reba Cox(MongoDB)

Reba Cox joins the Bowery Capital Startup Sales Podcast to share her experience as a buyer from organizations like MongoDB, Philips, and ESAB. Topics include 1) what procurement actually does behind the scenes 2) negotiating price vs value with procurement 3) why procurement will never be your champion and strategies to keep them from becoming a blocker.


May 5, 2022 Read More

Buyerside Chat with Jonathan Cochrane(SaaSOptics)

Jonathan Cochrane (VP Operations, SaaSOptics) joins the Bowery Capital Startup Sales Podcast to discuss 1) how being able to adapt your demo on the fly leads to sales 2) why trying to show all your product features is like a terrible first date and 3) what he looks for when teams present vendors to him for budget approval.

April 6, 2022 Read More

Buyerside Chat with Chad Wonderling (Salesloft)

Chad Wonderling (Chief Accounting Officer, Salesloft) joins the Bowery Capital Startup Sales Podcast to discuss 1) what is a CAO and how is it different to other finance roles, 2) what makes an outbound email stick out, 3) how to use LinkedIn to build relationships with prospects, and 4) why sales is a lot like dating.

March 23, 2022 Read More