Bowery Capital > Podcasts  > BC Startup Sales Podcast – The Software Pricing Quadrant with Daniel Barber (Datanyze)
Datanyze - The Software Pricing Quadrant

BC Startup Sales Podcast – The Software Pricing Quadrant with Daniel Barber (Datanyze)

BC Podcast - Daniel Barber - Software PricingThis week, the Bowery Capital team hosted Daniel Barber, SVP of Sales & Customer Success at Datanyze, to discuss “the Software Pricing Quadrant.” Datanyze is a sales intelligence platform that arms customers with deep “technographic” data: information regarding companies’ technology stacks and changes in its composition over time. Datanyze’s insights are leveraged by many types of startup stakeholders, but they are valued particularly highly by B2B marketers & salespeople seeking the right timing to approach new leads or an edge to help close their best accounts. Daniel Barber is the SVP of Sales & Customer Success at Datanyze, a role he took on after serving as VP of Sales at the company. Prior to Datanyze, he was VP of Revenue at (an account-based sales intelligence platform) and served in various sales leadership roles at ToutApp, including Senior Director of Pipeline Development. Daniel began his career in software customer acquisition at Responsys, which was acquired by Oracle in 2013, about a year into his joining the company. He has also served as an advisor to many startups, including, a sales call analytics & intelligence tool that has raised over $20MM to “open up the black box of sales calls” using AI and NLP. Daniel’s deep experience across a range of SaaS companies–and in particular his specialization in sales data & intelligence tools–make him a perfect guide to software pricing considerations, the topic of today’s podcast.

In this podcast episode, Daniel joins us to discuss the Software Pricing Quadrant, a logical framework he has developed that one can use to weigh various pricing models, and the key factors at play when considering each. Having held a variety of sales leadership roles, he has dedicated an impressive amount of time thinking about the costs and benefits of different software pricing methodologies, and shares with us today his thoughts on how best to understand and apply the Quadrant in the real world.


If you liked “The Software Pricing Quadrant” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog. If you haven’t already, subscribe to the podcast to get all our new content each week!


Nic Poulos
Nic Poulos
Nic is a former Partner at Bowery Capital. He is currently a Partner at Fifth Wall Ventures based in Los Angeles. Prior to forming Bowery Capital, Nic was an Associate at AOL Ventures where he helped drive investment in and support of over 20 companies, primarily in the enterprise software space. Before AOL Ventures, he served as a Manager at, leading various business development initiatives focused around ad tech and sales. Earlier, Nic worked as a technology investment banking analyst at GCA Savvian Advisors in the firm’s Internet group. While there, he participated in the acquisitions of Broadband Enterprises and, as well as various early- and mid-stage private financings. Nic holds an A.B. in History from Princeton University.