Insights | Podcasts

BC Startup Sales Podcast – The Three Rooms Concept with Tien Tzuo (Zuora)

MB Headshot 2

Michael Brown

April 09, 2020
Zuora Image 001
Share

three rooms of saas web designThis week we had Tien Tzuo of Zuora on to our podcast to discuss “The Three Rooms Concept.” Tien has been a good friend of Bowery Capital for some time and introduced this topic to us at our 2013 CMO Summit. He is one of the best SaaS marketers in the business having served as Salesforce’s first CMO and CSO before founding Zuora in 2007. Today the business is a growing powerhouse in the subscription experience space with over 400 employees, 1000 customers, and $200MM+ in VC funding. Most SaaS founders think long and hard about what their website is going to look like from the outset of the company’s life. But before diving in and then testing and iterating like crazy how do you know what to do? Tien’s Three Rooms concept really gives a great starting point for any emerging SaaS founder.



We first cover with Tien the high level behind The Three Rooms as it relates to designing your SaaS website and how any SaaS founder should be thinking about website design and your overall market at a high level. Most important is how to utilize The Three Rooms concept in SaaS web design in your earliest days as a SaaS founder. We then dig deeper around the Three Rooms and SaaS web design and focus on exactly how each door works with one another and specific ways Tien sees companies translate this well or, in some cases, not so well. We close the discussion on The Three Rooms & SaaS website design with tips and tricks that Tien has seen along the way and also cover how Zuora has evolved it’s own thinking around The Three Rooms and designing your SaaS website. As mentioned, Zuora has gone through this transition several times with web design and Tien talks about how their thinking has evolved on this concept over time towards the end of the podcast.



If you liked “The Three Rooms Concept with Tien Tzuo” and want to read more content from the Bowery Capital Team, check out other relevant posts from the Bowery Capital Blog. If you haven’t already, head over to iTunes and subscribe to the podcast to get all our new content each week!



Have 2 minutes? Help improve the Bowery Capital Startup Sales Podcast by taking this quick survey!

Related Articles

Startup Sales Podcast Ulysses 001
Podcasts

Leveraging India To Scale Adoption & Growth with Ulysses David (Dataiku)

Leslie Brand Bowery Podcast Image 001
Podcasts

Building Your Customer Advisory Board with Leslie Brand (Alation)

Derek Draper Juniper Square 001
Podcasts

BC Startup Sales Podcast - Metrics Matter: Creating an Effective Sales Framework with Derek Draper (Juniper Square)

Baxter Lanius Alternative 001
Podcasts

BC Startup Sales Podcast - Building a Start-Up in a Bear Market with Baxter Lanius (Alternative)