This week the Bowery Capital team was joined by Tami McQueen, Director of Marketing at SalesLoft, to discuss unique marketing strategies at Dreamforce, on a budget. SalesLoft is one of the leading platforms used for sales development and one of the simplest ways to conduct outreach to prospects in order to ensure quality leads and set up qualified appointments. Tami McQueen is the Director of Marketing at SalesLoft. Tami brings over 10 years of experience doing B2B and B2C marketing. She is responsible for building the marketing team, branding, customer marketing, content marketing, and lead generation initiatives across multiple platforms. She is currently a board member at Kula Project, and Co Founder of Aurora Leadership. Tami has previously worked at Lucas Group where she led various different Marketing Projects. She earned her B.S and M.S Summa Cum Laude from Murray State University.
In our podcast, Tami and I discuss her experience attending and running a successful booth at Dreamforce while operating within a budget. Everyone from startups to Fortune 500 companies attend Dreamforce, so having an impactful and memorable booth takes time, strategizing and real creativity. We spoke with Tami about many unique marketing strategies at Dreamforce that SalesLoft has used and ultimately enabled them to make their time at Dreamforce a success. Tami and I finished off with addressing her take on the importance of executing proper marketing strategies prior to and post the event. So we ask, which companies should be attending Dreamforce? How do you know if your company is a fit? Find out what Tami’s take is on all of these points, and hear about how she was able to achieve the success that she did at Dreamforce.
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